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Ameerah
Cetawayo

PR & Marketing Professional

21, St. Louis, Missouri

With a varied background in journalism, public relations, and marketing, Ameerah Cetawayo brings a lot of experience to her current position of Public Relations Director with St. Andrew’s Resources for Seniors System in St. Louis, Missouri. In this position, Cetawayo maintains responsibility for all aspects of communications and marketing. She creates strategies designed to enhance public relations through the usage of newsletters, websites, and various media contacts. Immediately before taking on her current position, Ameerah Cetawayo fine-tuned her public relations and marketing skills at a small firm called Corecubed, which offered home care marketing services on a national level.

Before formally entering the world of public relations, Ameerah Cetawayo launched her career as a business reporter with Bowling Green Daily News in Kentucky. She was responsible for making calls, developing contacts, and finding statistics and facts in order to write informative and concise stories. She paid close attention to economic developments, consumer issues, and personal finance. Afterwards, Ameerah Cetawayo turned her attention to radio and television reporting. She took on the role of News Producer with WNYT in Albany, New York, where she managed a staff that included reporters, editors, and technicians. Additionally, she took on responsibility for graphic design and various stories, filling in roles as needed.

During the spring semester 2010, Ameerah Cetawayo served as an Adjunct Instructor at Schenectady County Community College, where she taught Governmental Accounting. Also during this time, she was an as-needed PR and Fundraising Consultant for the Tandem Initiative, crafting press releases and coordinating press events. In March 2011, Ameerah Cetawayo became a Marketing Development Associate with Saint Vincent Home for Children, where she used social media, referral outreach, and community relations to increase awareness of the St. Louis nonprofit organization.

Prior to launching her career, Ameerah Cetawayo studied mass communication at Western Kentucky University. She went on to earn a Master of Business Administration from the College of Saint Rose in Albany.


Ameerah Cetawayo's Schools

Ameerah Cetawayo's Companies

  		•  St. Andrew's Resources for Seniors System 2011
    Public Relations Coordinator
    Responsible for the successful communication and marketing within the St. Andrew's Management Services and St. Andrews' Resources for Seniors communities. Develop public relations and marketing strategies, media contacts, newsletters, websites and other collateral materials while creating billable value as a media consultant to the dozens of entities St. Andrews owns or manages as well as its charitable foundation.
  		• St. Vincent Home For Children 2011 - 2011
    Marketing Development Associate
    Helped a nonprofit gain market awareness through social media marketing, referral outreach, community relations and events.
  		• Corecubed 2011 - 2011
    Public Relations & Marketing Analyst
  		• Arco & Associates 2011 - 2011
    Public Relations Specialist
    Pitching to DC Television stations and tech industry copywriting.
  		• Demand Studios 2010 - 2011
    Business Writer
    Wrote business articles for a diverse array of online content websites, such as Answer Bag and Ehow.com.
  		• Schenectady County Community College 2010 - 2010
    Adjunct Instructor
    Taught Governmental Accounting.
  		• The Daily Gazette 2009 - 2010
    Business Reporter
    Reported daily on business issues within a six-county region in upstate New York, including banking, real estate, retail, health insurance, the Internet, e-commerce, bankruptcy court and federal civil court cases. Provided news updates for the newspaper’s web site. Developed the vision and story ideas for Outlook, an annual insert magazine that focused on local business trends.
  		• WNYT 2008 - 2009
    News Producer
    Coordinated and managed reporters, editors, technical staff, satellite feeds, live shots with ENG and SNG trucks, photos, tweets, live interviews and other content to produce television newscasts. Designed graphics used in newscast with Lex and Thunder programs. Wrote print-style stories for wnyt.com with graphics. Completed some production work with camera and graphics. Filled in as assignment editor and webmaster as needed.
  		• WKCT 2006 - 2008
    Anchor/Reporter
    Anchored and reported on radio newscasts and short updates.
  		• The Tandem Initiative 2006 - 2010
    PR and Fundraising Consultant
    On an as-needed basis, wrote press releases and advisories, coordinated press events and special events, crafted media and communications strategy for nonprofit, handled media requests, event and crisis management, and consulted on grant and fundraising opportunities.
  		• Bowling Green Daily News 2006 - 2008
    Business Reporter
    Made contacts, beat calls, and turned facts/stats into concise stories with everyday characters. Investigated consumer issues. Tracked economic development (mergers/acquisitions, emerging trends, employment, small business). Wrote weekly business column, personal finance series, news and business beat stories.
  		• Bowling Green Human Rights Commission 2004 - 2005
    “New Horizons” Public Affairs Talk Show Host/Producer
    Produced and hosted 30-minute public affairs talk show. Wrote teases and promos for show, booked and coordinated guests, video, graphics and overall content. Wrote, produced, and starred in PSA's for the BGHRC, both in English and Spanish.