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Amy
Shropshire

Hello from Columbus

Columbus, Ohio

At 3 years old, like many little girls, I knew I wanted to be a ballerina. Then a veterinarian… Then a musician…

Then, at the age of 16, I took Introduction to Computer Graphics at Columbus State Community College and I knew I had found my calling.

With degrees in Graphic Design, Advertising, and Marketing, complemented by certificates in Leadership Development and Nonprofit Management, I have the knowledge to step into any marketing communications role to create a fully integrated marketing communications program.

I have national and international experience and has lived in Columbus (Ohio), Cleveland (Ohio), Saint Louis (Missouri), Washington (DC), and London (UK) as well as traveling to Paris, Barcelona, Dublin, and Rome. I have business contacts in Europe, Asia, Africa, and the Middle East.


Amy Shropshire's Schools

Amy Shropshire's Companies

  		•  Freelance Marketing Consultant 2003 - 2009
    Consultant
    • Formulated integrated marketing communication strategies, including social media, which resulted in follower increases of 2,000% and weekly website interaction increases of 87% including 2 celebrity endorsements • In collaboration with internal & external supporters, formed a plan of action to increase program participation by 10% in 3 years & refocus program from “Youth & Governance” to an action-based “Youth IN Governance” platform which was successful in only 1 year • Developed national marketing communications, educational curriculum, & contract/vendor relationships for a summer program serving over 2,000 youth • Increased compliance of $7.8 million in government funds from 85% to 98% in 6 months through development of a tracking system to identify service gaps • Programmed database to retrieve program statistics which was used to apply for & receive $3.1 million in grant/contract funding including United Way & county service provider contracts • Identified $672,000 in grant funding & assisted in developing empirically supported, outcomes based arguments for $40,000 in submissions
  		• Kupper Parker Communication 2003 - 2003 - Saint Louis, Missouri
    Political Communications Intern
    • Prepared a 114 county voter demographics & media guide for the state of Missouri for use in distributing campaign press releases and driving media to campaign events • Coordinated logistics & publicity of events garnering over $1 million in contributions & appearances by Anna Kournikova, George H. W. Bush, & William Danforth
  		• Webster University 2001 - 2003
    Supervisor, Student Building Managers
    • Developed an attendance plan that decreased tardiness & absences while increasing staff coverage, eliminating the need to hire additional staff • Through ongoing one-on-one communication & revision of the policies & procedures manual, reduced staff meetings to a 1/2 hour bi-weekly meeting
  		• National 4-H Council 2001 - 2001 - Washington, District of Columbia
    Program Assistant Intern
    • Counseled 345 4-H youth from 5 states on the creation of social action plans to form grassroots initiatives to solve unique issues in their communities • Developed curriculum in political communication, campaign finance reform, & the Electoral College to engage youth in debates moderated by The National Issues Forum & Mock Congress
  		• Columbus State Community College 2000 - 2001
    Phi Theta Kappa Program Coordinator
    • Increased chapter membership by 10% through campus event recruitment and direct mail campaign to earn the Vision Award from the international headquarters • Programmed a computer database to track participation of an active and alumni membership of over 15,000 students which was used to monitor involvement for determination of awards and honors, reduce mailing costs by converting to an email newsletter, and pull demographics for national reporting requirements • Created the chapter's 1st website including live chat and forums so that off-campus members and alumni could stay connected to the organization

Amy Shropshire's Links