During a career that spans close to two decades, marketing executive Mr. Anil Singh has developed advanced skills in a variety of direct-to-consumer arenas. In his current position with Tigrent Inc., Anil Singh leads efforts to establish new consumer bases and reach target audiences (psychographic and behavioral) with which to promote investment education products encompassing publications, conferences, training seminars, and technology-based tools. Anil Singh possesses experience devising e-business strategies and launching new distribution channels. Well versed in product development and the methods of increasing purchase conversion rates, Anil Singh has a significant background in direct marketing efforts and in the use of geo-targeted web commercials and radio ads designed to boost consumer bases and reduce acquisition costs. Having worked for a variety of different companies over the past 20 years, Anil Singh has developed experience establishing strategic planning, pricing, and forecasting in several different industries. Throughout his career, Anil Singh has maintained a dedication to cost-efficient technologies and strategies. Anil Singh possesses skill at streamlining marketing departments and pursuing cost-reduction approaches to customer acquisition while growing company visibility in the process. At the same time, Anil Singh’s undertakings have bolstered corporate revenues and customer bases multifold. In addition, Anil Singh has overseen multimillion-dollar budgets, as well as new product launches ranging from magazines to web-based tools. Anil Singh is a valued member of the Direct Marketing Association, a global trade organization composed largely of businesses and nonprofits. Mr. Anil Singh has been a featured speaker at Direct Marketing Association events held in New York, Chicago, San Francisco, New Orleans, and Milwaukee.
Anil Singh's Publications
Anil Singh on the John Caples International Awards, Anil Singh
With the help of more than 300 volunteers from a number of countries, the John Caples International Awards recognizes the year’s best direct marketing campaigns.
Experienced industry judges eliminate entries during two successive rounds in order to choose finalists. During the Final Round, each entry receives a numerical score for concept, art, and copy from two different judging teams. In order to win a prize, an entry must accumulate a predetermined total score. If no entries meet the mark, then no prize is awarded. Likewise, multiple entries may earn a prize if they all attain a high enough score.
The Caples ceremony honors all winners with a multimedia presentation of their work and attendees receive books featuring the winner entries, including agency, client, and team members. The book also lists award finalists. In addition to the traditional award for excellence, four other awards recognize innovative campaigns, ingenious entries, lifetime achievements, and exceptional careers. This year marks the 33rd anniversary of the John Caples Awards.
A prominent figure in the advertising world, John Caples perfected results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote one of the world’s most successful ads for the U.S. School of Music. Caples believed that all individuals yearn for popularity and exploited this draw in his copy. He spent most of his career in New York at Batten, Barton, Durstine & Osborn.
The John Caples Awards have become a centerpiece among direct advertisers, distinguishing the best from the great. To learn more about the awards, watch the following promotional video or visit Caples.org.
