Archetype Communications is an innovative Boston Public Affairs firm with experience in leadership communications, sustainability, corporate social responsibility, corporate branding, issues management, media relations and marketing communications. A strong thread running through our work is an ongoing fascination with innovations in human communications -- both the new media technologies and the emerging knowledge of how people process information and change their minds. (We describe our work as "Classic Public Relations For The New Media Ecology.") Let's talk about the "stories" that define your organization -- and how you can harness those narratives to achieve your business objectives!