Barbara Hansen has 15 years of experience in clinical health care delivery, and 12 years of groundbreaking work in content, community and product development in the e-business and e-health market sector. With this experience, Hansen brings a unique consumer focused and performance-based perspective to developing, managing, maximizing and optimizing content.

Barbara understands how to maximize the intersection of content, community, sponsors, and both traditional and cutting-edge technologies for end-users in a way that will meet a company’s specific financial and marketing needs without losing sight of the specific online needs of the e-health consumer.

She keeps abreast of new technology (web 2.0, social media, mobile) with a keen eye on understanding if that technology can be leverage to benefit the health care industry and it’s consumers and how best to not only implement it and to measure the ROI of any proposed outcomes.