Despite being known as “The Keg Store,” Liquor King is also known for carrying the finest imported beers, wines, and liquors. Liquor King, which boasts multiple locations in Fresno, California, is owned by entrepreneur Mr. Bob Brar. Bob Brar and the others at Liquor King have accomplished a rare feat in the business world, including convenience, affordability, and a varied selection. Liquor King offers the best rates around, and the management knows how to judge the quality of a product and price it accordingly. Liquor King can provide discounts on bulk orders, helping its loyal customers save even more money. Liquor King is not merely a liquor store; the company also offers check-cashing services at four of its locations. In addition to check cashing, Liquor King stores also offer Western Union, AT&T, PG&E, and cable pay stations. Mr. Brar and his team of employees at Liquor King are also skilled in processing paychecks, government and student grant checks, welfare checks, insurance drafts, as well as fax and notary services. Because of all the services provided and products carried at Liquor King, the store is a one-stop location for busy residents who need to complete several errands. Liquor King is located on the southwest corner of Blackstone Avenue and Herndon Avenue The other Liquor King store is on North Brawley Avenue. Tropicana Check Cashing and J & L Check Cashing are also part of the Liquor King family.