Wealth advisor Brian Lusink has served as a member of Georgia’s largest wealth management team for Morgan Stanley Smith Barney for the past 15 years. In the last year, Morgan Stanley formed Premier Wealth Management Group, assigning Lusink to the new team. As a Vice President and Chief Operations Officer (COO) for the Premier Wealth Management Group, Brian Lusink works with the company’s investments to ensure the maximum amount of earnings each quarter. He provides financial services for other companies, acting as an external Chief Financial Officer (CFO). A reputable and high ranking member of the group, Brian Lusink works primarily with families who have a high net-worth, offering assistance in estate planning and financial matters to maintain their wealth. Working in the financial services industry since 1988, Brian Lusink came to Morgan Stanley Smith Barney through a position at Murdock-Taylor Financial Services, where he acted as the Account Executive for five years and surpassed the management’s projected sales goals each quarter. Through his position, Brian Lusink maintained, acquired, and developed new financial and estate accounts. He helped clients manage their life and disability insurance, as well as mutual funds and annuities. Within the company, Brian Lusink worked closely with the Human Resources department to create changes in employee benefits and provide incentives for excellent work. A graduate of the University of Georgia in Athens, Brian Lusink earned his Bachelor’s degree in Financial Economics. While a student, he actively participated in a number of extracurricular activities. He served as the Vice President for the Pi Kappa Alpha Fraternity and led the Entrepreneurs Club through a post as President. Today Brian Lusink lives with his family in Atlanta, Georgia, raising three sons with his wife Kimberly. Brian Lusink has coached a number of local youth football and baseball teams through the Northside Youth Organization (NYO).