People carry around their resume whenever they scout for new jobs. Wearing their most presentable clothes, they do not mind taking the subway or spending their cash on cabs just to reach one building from the other.

In other cases, people send their resumes through snail mail. Imagine dozens of white legal sized envelopes with the most expensive and top quality paper used to print out one’s personal information and work history.

Today’s generation is equipped with all the most modern technological advancement. Corporations used to rely on snail mails, fax machines, and even phone calls. Job seekers also rely on the same communication channels when they wait for the companies to call them back for interviews.

Nowadays, companies – whether big or small – use the internet as the most powerful communication tool in their businesses. Business executives can immediately reach their clients in any part of the globe. Plus, they can instantly receive job applications each day – without interfering with their daily work routine – through an online resume.

Resumes sent online are cheaper and more efficient. There is absolutely no need to print out hundreds of pages and insert them in white envelopes. Ultimately, there will be no need to tread the long roads of a whole business district and climb those steep stairs, squeeze one’s self in the elevator, hail a cab, or take a thickly populated subway during the rush hour.

At the comfort of one’s own home, a person can already send one resume to hundreds of companies in just a couple of minutes. In an instant, employers can definitely receive a job seeker’s application. But because many job seekers are also applying online, there is the challenge of getting one’s self noticed.

One important thing individuals must learn about online application is the importance of keyword usage. When employers see “John Davis Resume” or “Application for Advertising and Marketing Executive Position” as the subject in their inbox, they would probably skip the email or just immediately delete the unread mail. Whereas when John Davis writes “Five-Year Advertising and Marketing Executive, John Davis”, there is a huge possibility that the employer will be interested to know more about John Davis and his achievements.

The use of significant and catchy phrases to describe an applicant’s work experience is the most effective way to get a call from the employers. And since there are a lot of job seekers who use online resume submission, expect a tight competition out there.

An effectively written resume is not just the key to get a job. Most importantly, one has to know how to market himself or herself, even without wearing that expensive black suit and leather shoes.