Chris Hantz, a resident of Walnut Creek, California, serves as the President of Biz Incubators, Inc., a venture capital firm located in the San Francisco Bay Area. Having worked with a large number of entrepreneurs, Chris Hantz has come to recognize many of the factors that create success within a given field. First, a company must identify itself as an expert in that field. Although this process requires an extensive amount of time, entrepreneurs should strive to create this image (and support it with quality products and services) from the beginning. Over time, the business owner must gather a team of skilled professionals to support the products and guide their development by constantly pushing for innovations that directly address client needs. Of course, such improvements entail becoming familiar with the company’s main audience and directly interacting with existing customers.

One of the most important parts of establishing a new business, Chris Hantz consistently states, is clearly defining the company’s competitive edge and using this to sell the product. Chris Hantz encourages entrepreneurs to identify the benefits of using the business’ services and feature them prominently in advertising efforts. In order to gain the attention of local markets, entrepreneurs should engage the community and consistently sell their products. Promotional activities should create excitement about a company and demonstrate how individuals may improve their lives with its products. Targeted events with immediate returns generally work better than longer campaigns that gradually build brand awareness.

Chris Hantz also stresses the importance of organization and the creation of a thorough business plan. When individuals clearly state their goals and aspirations, they have a target toward which they strive. Chris Hantz recommends business plans, as well, to offer guidance in the event of unforeseen circumstances. Organization on every level translates directly to better products and services, resulting in happier clients. In order to track this, business owners should regularly follow up with customers regarding their experiences and eagerly listen to any suggestions for improvement.