Archetype Communications
Overview
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mso-bidi-font-family:Arial”>Archetype Communications is an innovative Boston
Public Affairs firm with experience in leadership communications,
sustainability, corporate social responsibility, corporate branding, issues
management, media relations and marketing communications. A strong thread running
through our work is an ongoing fascination with innovations in human
communications—both the new media technologies and the emerging knowledge of
how people process information and change their minds. (We describe our work as
“Classic Public Relations For The New Media Ecology.”) Let’s talk
about the “stories” that define your organization—and how you can
harness those narratives to achieve your business objectives!