Archetype Communications is an innovative Boston Public Affairs firm that employs principles of psychology and anthropology—aligning memes, metaphors, archetypes, rituals, symbols, personas and images—to “make meaning” for stakeholders. Our blog looks at “Big Picture” issues, with particular interest in public affairs, sustainability, corporate social responsibility and leadership communications. A strong thread running through our work is an ongoing fascination with innovations in human communications—both the new media technologies and the emerging understanding of evolutionary psychology, neuroscience, and memetics. We describe our work as “Classic Public Relations For The New Media Ecology.”
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