Fitness For 10
Overview
Fitness
for $10 has taken a different approach to the concept of a fitness
club. While other fitness clubs and health centers may present new
customers with a bewildering array of membership options and
high-pressure sales practices, Fitness for $10 has demonstrated that it
is possible to succeed in the industry with a no-frills, no
high-pressure sales approach. After several years in business, the
owners of Fitness for $10 decided to simplify the traditional business
model and cut features that were not essential, such as a child care
center. The owners streamlined the process of registering new members by
making it easy to sign up, eliminating sales pressure, and not relying
on promotions or gimmicks. The owners slashed the price of membership to
just $10 per month, which became the idea behind the new name. The
results were highly encouraging, and Fitness for $10 has expanded
rapidly, now encompassing 8 locations in California, Utah, Florida,
Nevada, and Saskatchewan, Canada. The simplification of the business
model also extends to licensees of Fitness for $10. To give local owners
more latitude in running their businesses, Fitness for $10 provides
licenses, rather than franchises. These licenses allow club owners to
make more decisions about billing options and the kinds of memberships
offered, as well as what kind of equipment is available at their
respective Fitness for $10 locations, and what other businesses they
own. Learn more about Fitness for $10 by visiting the website,
Fitnessfor10.com.
