Future Phones
Overview
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Future Phones of Bluffdale, Utah,
maintains a long history in the wireless plan distribution industry. Founded by
entrepreneur Wright Thurston, Future Phones grew rapidly in its early years,
moving its base of operations to Seattle and opening up cell phone kiosks in
high-traffic areas, including Walmart stores, throughout Washington State. In
only three short years, the company became one of the nation’s foremost
non-retail direct distributors of AT&T Inc. and VoiceStream Wireless Inc.
(now known as T-Mobile USA, Inc.) wireless plans.
Since the company’s beginning,
Future Phones has made a firm commitment to only hiring experienced and highly
driven sales professionals, largely from the door-to-door sales business.
Thurston, who had previously achieved success in the pest control and marketing
industries, tapped into his network of colleagues to bring on board a team of
bright, accomplished managers to help run the firm. Thurston and his team of
executives improved upon the Future Phones sales model, eventually concluding
that salespeople who could call upon businesses and homes directly to promote
their mobile phone packages could achieve higher revenues than an individual
selling solely from a kiosk.
Eventually, Future Phones took this
idea even further by creating a network marketing model that conformed to the
company’s advertising and sales approaches, replacing the traditional
store-based retail sales concept. With this model in place, Wright Thurston
recruited thousands of commissioned distributors across the country to drive
traffic to the company’s e-commerce website, from which customers could
purchase a cell phone plan for up to $100 less than what they would pay at a
retail store. Thurston sold Future Phones in 2002 and went on to several
equally successful ventures, such as business and home security integrator
Firstline Security.
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