Lockerz
Overview
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Generation
Z is said to be the most disruptive group in modern history. Lockerz’ mission
is to be the homepage for Generation Z: a platform for expression where members
are rewarded for doing what they love to do online. Lockerz rewards are earned
in the form of PTZ® (points), which members receive when they upload photos,
watch videos, shop in the Lockerz online store, or even just log in. Lockerz
PTZ can then be used to drive down the prices of merchandise such as fashion
and electronics.
Why Gen
Z? Lockerz’ founder and CEO, Kathy Savitt, believes that Gen Zs are the future
consumers, philanthropists, and business and political leaders who will most
significantly change how the rest of the world lives.
They
are different from Gen Y in very important ways.
• More
Gen Zs carry a mobile phone than a wallet. Increasingly their phones are their
wallets.
•
Individualism, not conformity. Gen Z bring the iPod approach to the mall.
•
One-to-many communication is more common than one-to-one. Gen Z is all about
sharing. • This group needs to achieve, especially online. Their world is
increasingly game-ified.
•
Thought leadership is not a function of age or experience. Instead of waiting
for ideas to filter through generations, Gen Zs are tastemakers in their own
right, often before they are out of elementary school.
If
Lockerz achieves its goals, it will eventually become the central hub for
connecting, sharing, influencing, entertaining, and shopping among this
incredibly powerful group. By many measures, Lockerz has made remarkable
progress so far. In just two years, Lockerz has become a place where more than
45 million 13 to 30 year-olds visit every month. Lockerz members have shared
billions of photos, earned more than two billion PTZ, and watched half a
billion videos.