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MMRSS

Founded in 1992, Majestic MRSS is a market research firm offering comprehensive services from its offices throughout Asia, including China, India, and the United Arab Emirates. MMRSS specializes in clients who do business in multiple countries, helping them develop optimal strategies for selling their products in the global marketplace. A member of the European Society for Opinion and Marketing Research Professionals (ESOMAR), MMRSS has quantified market and consumer behavior for numerous satisfied customers in its nearly two decades of operation.

One of the major services offered by MMRSS is the Majestic Automotive Research program (mARS), which works with manufacturers, suppliers, and retailers of cars, trucks, motorcycles, snowmobiles, all-terrain vehicles, and commercial automotive products. Aerospace and aviation manufacturers, oil and gas companies, shipping/freight/logistics firms, mass transit organizations, and watercraft manufacturing companies also fall under the mARS umbrella. One option available to MMRSS’ mARS clients is the company’s proprietary vehicle clinic, which brings in consumers to conduct drive tests, design and positioning tests, and surveys. Depending on the company’s needs, MMRSS can fly in target subjects from another country, or fly citizens of the country where research is based to a foreign facility. MMRSS is capable of obtaining targets, organizing logistics, conducting tests, and processing data in real time, ensuring that clients get the most relevant results in the shortest possible amount of time.

For clients looking to get a more general sense of their positioning and brand strategy, MMRSS can conduct qualitative interviews with consumers in the country of interest. These interviews can range from in-person focus groups and computer-assisted interviews to mail surveys and telephone interviews; MMRSS works with each individual client to determine the best course of action for the client’s individual needs. With its experience in creating consumer panels focused on transportation products, as well as migrating phone and mail tracking studies to the Internet, MMRSS is an excellent choice for automotive-industry professionals looking to take their market research to the next level.