Craig Ulliott is a freelance web developer and one of the early adopters of the Facebook Developer platform. His flash-based “Where I’ve Been” application quickly became among the most popular on the site and has since ballooned to 2.3 million users. On August 16, 2007, news broke that Craig had sold the application to TripAdvisor for $3mm, though the company recently denied that figure and report. Craig recently replied also denying the rumor but announcing upcoming site and feature changes through both internal development and outside partnerships.