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new to bigsight
David Nugent wields an impressive set of communication skills that have aided him as he directed investor relations, corporate communications and media programs for some of the Philippines’ most renown companies.
David Nugent joined the Philippines-based Metro Pacific Corporation in 2001, serving as Vice President of Media until 2007. The investment vehicle of Hong Kong-headquartered First Pacific Company Limited, Nugent provided a critical investor relations and communications role while Metro Pacific Corporation restructured its businesses in the years following the Asian financial crisis. David Nugent’s many activities included directing the rebuilding of relationships with the Philippines’ and regional investor community during a critical period during which Metro Pacific was engaged in a comprehensive debt workout and restructuring of its management and business operations. Nugent also spoke on behalf of the company through numerous media channels, delivering official statements on any materially important news. Nugent also served as Metro Pacific’s Corporate Governance Compliance Officer, ensuring that Metro Pacific was an early adherent to corporate governance regulations set down by the Philippines SEC back in 2002. Nugent’s duties at Metro Pacific also included directing the publication of the company’s annual reports from 2002 to 2007. These reports became important documents that summarized each step in Metro Pacific’s rebuilding and eventual resurgence, and they were used for both in-house and client-facing capacities.
Nugent’s work in the Philippines was not limited to Metro Pacific; from 2002 to 2006, he conducted annual report creation duties for PLDT, the largest diversified telecommunications company in the Philippines. David Nugent also composed reports for Metro Pacific Corporation’s parent company, First Pacific Company Limited, from 2004 to 2007, and conducted similar work in 2005 for Indofood Sukses MakMur, Indofood’s largest diversified processed foods company and the world’s largest producer of instant noodles.
The written communication talents exhibited by David Nugent also asserted themselves in the journalistic world. Nugent contributed provocative and insightful articles to a variety of news outlets in the Philippines, including a profile of Ferdinand Marcos, Jr., the son of former Philippines president Ferdinand Marcos, which was published for the launch of a new Philippines-based magazine. Nugent has written on a variety of other topics for various newspapers and magazines in the Philippines.
David Nugent's Companies
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Ace-Saatchi and Saatchi
2007 - 2008
Vice President and Director
Led new business efforts for Manila office of London-headquartered office of Saatchi & Saatchi, directing agency-wide efforts resulting in substantial new business wins with an aggregate billings volume of more than US$10 million
Won new business accounts from the largest listed business group in the Philippines, and amongst the largest retail groups in Southeast Asia, for food retail,. Real estate, hypermarket and tourism businesses; the cumulative amount of such accounts from one business group had not been achieved by any major Philippine ad agency previously
Empowered office teams and led change management efforts in an agency-wide restructuring of all internal processes, external agency marketing and rebuilt formerly lapsed relationships with key clients, industry partners and vendors
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Metro Pacific Corporation
2001 - 2007
Vice President, Media and Corporate Communications
Brought in by holding company to manage various communications challenges related to the debt workout and eventual turnaround process for once the largest listed diversified holding firm in the Republic of the Philippines
Specialized focus in crisis communications, working closely with the financial media and international financial institutions to properly understand and place company’s finances in proper context
Developed specialized communications strategies to deal with unique stakeholder audiences: i.e., creditor banks, shareholders, institutional creditors, business partners and customers
Worked closely with senior management of holding company in Hong Kong to ensure that the consistency of messages and alignment of communications strategies were within the parent company’s objectives
Developed specialized teams at each of Metro Pacific’s member companies, with focus upon obtaining specific communications objectives; trained, managed and oversaw multiple teams deploying multiple strategies at various member companies and set amidst a broader strategy of stabilizing communications for an indebted institution that had lost considerable credibility amongst nearly all stakeholder audiences
As the group’s financial situation began to stabilize, focus on debt workout changed developed new strategies to re-introduce the company to the Philippines’ domestic and international financial markets; established new guidelines and new mechanisms to build credibility amongst key financial audiences in line with parent company’s goals
Presently engaged in deploying a strategy of building credibility for a renewed company – which included overseeing the entire listing tender process (purchasing of old shares held by minorities) – and overseeing the listing process for a new company under Philippne Stock Exchange listing guidelines, as well as working with legal and financial teams to ensure listing documents were within Philippine and Hong Kong listing guidelines
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