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Devin
Danehy

With an extensive record of successful business operations improvement, Devin Danehy serves as Director of Strategy for Pepsi Cola.

Orlando, Florida

Mr. Devin Danehy’s life has been marked by a steady stream of successes, but his accomplishments were no small feat. Mirroring Theodore Roosevelt’s attitude on the inherent value of the man “whose face is marred by dust and sweat and blood” over those who sit idly by and expect success without toil, Danehy’s admirable work ethic has garnered him a stellar academic career and a top position at one of the leading companies in the world beverage industry.

Devin Danehy is the current Director of Strategy at Pepsi Cola. His Orlando, Florida office has seen the results of nearly a decade of consistent effort within the sectors of sales, finance, and operations. In these disciplines of Pepsi Cola, Devin Danehy has earned the industry’s highest possible ratings, and recognition for his hard work does not end there. Danehy is the recipient of numerous awards in his field, including the Ocean Spray Brand Development Award, the Account Development Representative of the Year award, and the Circle of Excellence award.

Mr. Devin Danehy’s efforts extend far beyond the professional realm. Danehy has used his executive position within the echelons of Pepsi Cola to assist in an immense corporate fundraising project, one that is responsible for the raising of over $1 million in funds for the various local charitable endeavors of the Florida Youth Athletic Association, Give Kids the World, and the Salvation Army.

In the off-time of his activity-laden professional and community service schedule, Devin Danehy enjoys playing music, particularly the guitar, reading, watching professional sporting events, biking, and playing tennis.


Devin Danehy's Schools

Devin Danehy's Publications

  • Pepsi's Advertising Campaigns, Devin Danehy
    August, 2010
    In 1963, Pepsi launched an innovative advertising campaign, “You’re in the Pepsi Generation.” The campaign turned out to be a great success, largely due to the youth-oriented marketing approach. Pepsi understood that solid advertising speaks to a consumer’s personal aspirations and designed “You’re in the Pepsi Generation” with this in mind. In 1984, Pepsi launched another pioneering campaign, “The Choice of a New Generation.” Whereas the 1963 ads were targeted toward young baby boomers, these spots were created for their children. Then 13 years later, Pepsi unveiled the “Generation Next” concept, revamping marketing strategy and aesthetics again to reach out to young consumers. The most recent Pepsi advertisements bear the slogan “More Happy,” which coincides with the 35 distinct designs the company developed for this year’s packaging. Pepsi is giving itself a great deal of room to grow creatively, understanding that youth culture is often fickle and trends can change at the drop of a hat. Branching out into web-based advertising, Pepsi is working closely with the Arnell Group, an agency founded by Peter Arnell, based in New York City. Pepsi and the Arnell Group understand that the latest generation of youth is inundated with media stimulus via radio, television, and the Internet. In order to stand out, Pepsi strives to differentiate itself with meaningful and appealing communication and asks the Arnell Group to design a complete branding and packaging concept that speaks to today’s young trendsetters.