Combining more than 20 years in business-to-business sales and his formal education in Optometry, Dominique Iakhlef handles image-marketing strategies for a number of clients in optometry, real estate, and the pharmaceutical industries. Serving at a London-based consulting firm as Director of Visual Communications, Dominique Iakhlef leads traditional and new media creative departments to design the most effective branding campaigns.

Dominique Iakhlef began his professional endeavors in the field of Optometry. After growing up in Dijon, France, Dominique Iakhlef attended the Fresnel School in Pairs for optical training. Dominique enjoyed a career as an optician before moving to the sales field. Concentrating in business-to-business direct sales, Dominique Iakhlef began as a salesman at KIS France. Upon his first sale, Dominique Iakhlef earned the post of sales executive for the photoproducts manufacturing company. Dominique Iakhlef then moved to the gaming industry, where he enticed investors to purchase videocassette slot machines. Before transitioning into marketing consulting, Dominique Iakhlef recorded his name with the Register of Independent Sales Representatives.

Dominique Iakhlef creates visual communications solutions that meet the consumers’ needs and the client companies’ goals. Collaborating exclusively with clients promoting their real estate, optometry, and pharmaceutical brands and products, Dominique Iakhlef utilizes original imagery that best attracts the consumer. Dominique Iakhlef adjusts his consultations on marketing campaigns to best improve his clients’ current market shares.

To maintain his authority in visual communications, Dominique Iakhlef remains active in various local and global artists communities. Dominique Iakhlef has attended art exhibit openings at local galleries and museums. A fan of artist Jean-Michel Basquiat and his contemporaries, Dominique Iakhlef contributes to Momenta Art, an artist collaborative that encourages underrepresented emerging artists in New York. Dominique Iakhlef shares his insight on visual communications with others through his blog.