A joint effort between Spartanburg, South Carolina-based Anamac, Inc. and New Zealand’s Fresh International LTD, Ecoroq thrives under the expert stewardship of some of the most accomplished executives in the industry. In August 2008, Larry Adams, Founder of Anamac, Inc., saw the long-term value of the Ecoroq refrigeration filter and became Director, Secretary, and Treasurer of Ecoroq USA. Joining Larry Adams at Ecoroq USA is seasoned professional and Vice President Mike Lee. A native of New Zealand, Mike Lee imbues his work at Ecoroq USA with a strong track record of sales and entrepreneurship. Before assuming a post at Ecoroq USA, Mike Lee served the New Zealand’s Zero’s N.Z. Ltd as Company Director. Owing to his superlative performance in this role, Mike Lee gained a position as International Sales Director for Ecoroq’s affiliate, Fresh International LTD, in July 2007. An integral part of the organization, Mike Lee became Vice President of Ecoroq USA in October 2008. Rounding out the executive management of Ecoroq is Paul Steffe, Chief Executive Officer of Fresh International LTD. Based out of Auckland, New Zealand, Paul Steffe brings years of international experience in the UK and elsewhere to his work with Ecoroq, including periods as Director of Humitech London South and Company Secretary and General Manager for the Student Support Centre (UK) Ltd. Together, Ecoroq, Anamac, and Fresh International represent the finest in refrigeration filtration products. With their combined expertise, Anamac and Fresh International have launched a worldwide campaign to introduce new and improved Ecoroq filters to the retail and commercial community and already have offices on five continents and thousands of satisfied customers.