Edwin Lichtig currently resides in Lafayette in the San Francisco East Bay area with his wife. With his children studying at top-tier universities, Edwin Lichtig spends his time running GSL Advisory, an annuity wholesaler and marketing company that specializes in indexed annuities.

As owner of GSL Advisory, a position he has held since 1987, Edwin Lichtig has advised numerous financial professionals and created various marketing strategies for annuities. Lichtig started the GSL Radio Network, which collaborates with GSL Advisory and agents, to create customized radio shows that agents may use to locally promote their businesses. GSL assigns each agent a radio consultant, who provides a script developed by GSL. The agent simply reads and records the script, and Edwin Lichtig and his firm will handle the rest, from negotiating with radio stations to ensuring the show gets aired with incorporated commercials to implementing an answering system that directs investment leads directly to agents e-mail accounts. From this point, utilizing the GSL Sales Model developed by Edwin Lichtig, agents may close sales in as few as three meetings with a single prospective investor.

Other services offered by Edwin Lichtig’s GSL Advisory include Dental Plus, an alternative investment that boasts a 50% yield for advisors, according to the firm’s website. Regardless of which annuities an agent promotes, GSL provides thorough historical performance spreadsheets and detailed descriptions of current market conditions. To improve communication with investors, the firm supplies agents with detailed financial information about prospects’ current stock and mutual fund holdings. Knowing the contents of a prospect’s investment portfolio at any given time greatly assists in closing a sale.

Before founding GSL Advisory, Edwin Lichtig attended Connecticut’s Trinity College, where he studied math and computer science, earning a Bachelor’s degree. He then attended the University of Maryland in College Park to attain his Master of Business Administration with an emphasis on Finance.