An experienced marketing and technology executive, Evan Berglund currently serves as the CEO of EduCel, LLC. Based in Emeryville, California, EduCel is an information management firm offering a diverse array of business productivity services. As CEO, Evan Berglund oversees the total scope of EduCel’s operations, including marketing, branding, product development, and finance. A forward-thinking entrepreneur, Evan Berglund founded EduCel to capitalize on the dramatic changes and growth in the information management industry. With an endless stream of new web-capable devices hitting the market everyday, Evan Berglund recognized the value of developing systems that deliver information quickly and efficiently at the time of need. To this end, Evan Berglund and EduCel have brought to market four innovative products: The Ace in Your Pocket™, Willitfly.com™, GeezerAdvice®, and The SOP Improvement Service™. The Ace in Your Pocket™ provides instant access to over 2,500 how-to guides on a mobile platform. Willitfly.com™ is a modular knowledge base that helps executives quickly learn best practices for critical business tasks. GeezerAdvice® is a service connecting seasoned experts in technology, marketing, PR, and advertising with businesses who see the value of engaging senior talent directly. The SOP Improvement Service™ helps clients improve employee compliance rates for Standard Operating Procedures. Prior to establishing EduCel in 1999, Evan Berglund served as the head of three different advertising agencies. Evan Berglund has also held seats on the boards of directors for several companies and charitable organizations. During his career in advertising, Evan Berglund was engaged by a number of prominent clients, including Nutana Health Food, Kenwood, and The Upjohn Company – as well as many other familiar brands. Berglund is also known for coining one of the most commonly used definitions for best practices – currently taught at universities across the U.S.: “The most efficient (least amount of effort) and effective (best results) way of accomplishing a task, based on repeatable procedures that have proven themselves over time for large numbers of people.” Currently, Evan Berglund lives and works in the San Francisco Bay Area, where he has resided for the last 20 years.