The history of Genesee Valley Chrysler Dodge Jeep began with founder Dom Genova’s fascination with automobiles, and after graduating with a MBA in Marketing from Long Island University, he began as a management trainee with Chrysler in 1977. Gradually he worked his way up in the organization and became a district manager for Chrysler in the New York City area. Dom Genova spent most of the 80s and early 90s in various management positions until 1993 when he realized there was a better way to do business, rather than operating as a "typical car dealer" with all of the nonsense that includes, and decided to found Genesee Valley Chrysler Dodge Jeep. After consulting with family and negotiating a loan from Chrysler, Dom Genova opened Genesee Valley Chrysler Dodge Jeep in Avon, New York. Initial projections indicated that the business would sell about 250 cars each year. However, Genesee Valley Chrysler Dodge Jeep grew and thrived due to its location with little competition near an urban area. Additionally, Dom Genova insisted that Genesee Valley Chrysler Dodge Jeep adopt “no nonsense” sales philosophy. This meant that from the business’ sales personnel would not earn commissions on individual sales. Genesee Valley Chrysler Dodge Jeep does not utilize a finance manager, often found at other car dealerships, who tries to get customers to buy additional, unnecessary “aftersell” items. This helps Genesee Valley Chrysler Dodge Jeep eliminate the often adversarial relationship that develops when customers shop for a new car. The company’s innovative sales process combined with its convenient location close to Rochester, New York, have contributed greatly to its continued success. Dom Genova employed these practices when he opened a new Ford dealership, Genesee Valley Ford, in 2005.