An experienced media buyer, direct response advertising expert, and broadcast analyst, George Streapy applies the skills and knowledge acquired over the course of more than two decades in radio and television advertising and marketing. A highly respected broadcast media buyer and infomercial producer, he draws on his background in the fields of radio and television marketing. At his company, Crystal Clear Concepts, President and founder George Streapy works with a wide range of clients in designing direct response television infomercials and radio ads catering to U.S. consumers.

At Crystal Clear Concepts, George Streapy benefits his clients by meticulously researching 200 local markets, including new media outlets. By carefully analyzing the effectiveness and overall reach of national cable networks, DirecTV and DISH Network, as well as regional network-affiliated stations nationwide, George Streapy applies his extensive knowledge of emerging networks and strong affiliates. In addition, he wrote an article for Target Marketing magazine, “DRTV: Orchestrating a Deal,” in which he explained that national cable advertising can be costly, especially on the leading cable networks. He added that a 60-second spot can cost thousands of dollars on CNN, ESPN, and other highly rated networks. He said that advertisers can purchase spots at a lower rate and test the market without a large budget by working with companies such as DISH Network and DirecTV.

Prior to entering the direct response broadcast media buying field, George Streapy spent more than seven years as a station programmer and broadcaster at several Miami and West Palm Beach, Florida, radio outlets. George Streapy attended Palm Beach College, where he studied communications.