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• A Brief Overview of Proforma’s Recent Growth , Greg Muzzillo's Blog on Bigsight September, 2011 Proforma ALL RIGHTS RESERVED © Starting with just $200, Greg Muzzillo quickly grew Proforma’s sales to a quarter of a million dollars. Proforma, which was established in 1978, reached a total profit of more than $1 million after just 2 years in business, with 300 clients purchasing products from the printing and promotional services provider. In 2009, Vera Muzzillo, Greg Muzzillo’s wife, became Proforma’s sole CEO. Through Mr. Muzzillo’s leadership, the firm has enjoyed success over the past three decades. The company offers printing services, promotional and eCommerce solutions, business documents, and multimedia options for a diverse set of clients. In 2011, Proforma has grown significantly. This article gives a brief summary of the new opportunities for business development that Proforma’s team leveraged in the past year. 1. Proforma closed December 2010 with a new record, bringing in almost $34 million in total sales during this month, a 7 percent increase over December 2009 and a 28 percent increase over December 2008. Winter 2010 issue of Definitive Woman Magazine Cover posted at definitivewoman.com 2. Rose Shorma, owner of a Proforma franchise in Minnesota, was featured on the cover of the Winter 2010 issue of Definitive Woman Magazine because of her and her husband’s commitment to serving the community as demonstrated by their support of charities and local projects. 3. Ten new members were inducted to the Proforma Million and Multi-Million Dollar Clubs, which were established to recognize Proforma owners with more than $1 million in annual sales, at a retreat at The Fairmont in Scottsdale, Arizona. 4. The Franchise Business Review cited Proforma as the No. 6 Franchise Opportunity for 2011. 5. Proforma’s entry was recognized in the promotional campaign, distributor self-promotion category, and the company received an Award of Excellence from the Print Service and Distribution Association for its portfolio. 6. Promo Marketing magazine named Proforma as the top distributor, while the company comes in at the no. 2 distributor spot in Counselor magazine in early 2011. Proforma was also recently announced as the no. 3 distributor in Print Solutions magazine. 7. Proforma opened many new offices in the second and third quarters of 2011. By month: 11 in May, 11 in June, 6 in July, and 10 in August. These offices will help Proforma keep up its unprecedented growth. 8. Graphic Design USA honors Proforma with two American In-house Design Awards for the company’s “Better Together 2011” calendar and “Connect the Dots” campaign. 9. Numerous Proforma franchises ranked on the Inc. 5000 list of fastest growing companies for 2011.

• An Interview with Greg Muzzillo about the Accomplishments of Proforma , Gregory P. Muzzillo's Blog on Bigsight November, 2011 Recently, I spoke with Greg Muzzillo, the founder of Proforma, about the many achievements of his company. Built in 1978, Performa stands on the forefront of graphic communications by selling promotional products, e-commerce solutions, total project management, and multimedia options, among other services. Over the past three decades, Greg Muzzillo and Proforma have garnered recognition from premier industry groups. Q. Mr. Muzzillo, what were some of your first honors? A. One of the most memorable moments of my life occurred early in my career. In 1985, when my firm was only 7 years old, I became one of the winners of the U.S. Small Business of the Year award. As part of this honor, I attended a celebration at the White House Rose Garden where I shook hands with then-President Ronald Reagan. Q. What about more recently? A.Throughout the 2000s, we received a host of accolades. A banner year for the company, for me, and for Vera, my wife and Proforma’s Chief Executive Officer, was 2007, when both of us were finalists for the Ernst & Young Entrepreneur of the Year Award and included on Counselor magazine’s list of the Top 10 Most Influential in the Promotional Products Industry. In addition, Counselor named her as its 2006 Woman of Distinction and the National Association of Women Business Owners of Cleveland chose her as one of the Top 10 Women Business Owners of Northeast Ohio. Proforma itself acquired a Northeast Ohio Success Award; a Grand PEAK Award in Print Solutions magazine’s Complex Self-Promotion category; and the title of best Business Services Franchise from Entrepreneur magazine, which it has earned several times. Q. Has this success continued into the 2010s? A. Definitely. This year alone we ranked as the number one Top Distributor for Promo Marketing magazine, as well as topping Entrepreneur magazine’s Business Services category. Counselor selected us as second best distributor while Print Solutions magazine placed us as third. However, Print Solutions awarded us with a PEAK Award of Excellence for our Portfolio Program, and Crain’s Cleveland Business News considered us the leading EDGE company. Additionally, Graphic Design USA provided us with an American Inhouse Design Award for Proforma’s “Better Together” 2011 calendar and “Connect the Dots” campaign.

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