Gunjan Ghai's Companies

• AIG UK 2008 Manager Involved in multiple projects ranging from customer marketing strategy, launch of a new health insurance product and recently tasked with leading marketing strategy formulation for an integrated distribution company formed by the merger of 3 AIG companies. • Leading the integration of marketing departments of 3 AIG distribution companies. • Played a key role in accelerating the launch of the broker health insurance product by 3 months • Proposed, tested and launched a retention program - projected to save £0.4 million via improved retention. The concept involved offering free additional product features to existing customers – a first for AIG Direct • Wrote a concept note outlining an automated contact strategy using the in-house data warehouse

• Tata AIG General Insurance Company Ltd., India 2004 - 2008 Head – Direct Marketing Responsible for P&L management of a multi-channel direct marketing business in a highly regulated and complex market. Managed a team of 30 professionals, overseeing sponsor development, call centre management, campaign management, analytics and innovation • Expanded the direct marketing business for accident and health insurance business from a single line cross sell business to a multi-line, innovation led, rapidly growing and profitable business. • CAGR of 180% per annum over 3 years – GPW scaled from $50,000 per month to $1.1 million • Setup an innovative internet marketing model which has been nominated as a Centre of Excellence • Recruited, trained and managed a team of 30 high caliber professionals with diverse backgrounds. • Staff attrition rate less than 3% per annum against an industry average of 15% • Proposed, negotiated and setup an AIU managed sponsor business with HSBC which has been retained with AIG for 4 years despite competitive pressures and external factors.