An accomplished business professional with nearly a decade of experience in sales and business development, Heather Herman currently works as the Director of Advertising at the Examiner Media Group, based in San Francisco.
Heather Herman is responsible for building relationships with local and regional advertisers in areas ranging from real estate to arts and entertainment; working with these advertisers, she builds multimedia campaigns that span print, online, out-of-home, and promotional platforms.
Prior to her work at the Examiner, Heather Herman spent seven years running her own marketing company, focusing on new-client acquisition for Fortune 500 companies in the technology, telecommunications, Internet, and office-supply industries, among others. As the President and Sales Manager, Heather Herman was responsible for directing an organization of 150, including 14 managers, located throughout the nation. Heather Herman spearheaded and successfully launched marketing campaigns for 26 Fortune 500 companies, grossing over $4.7 million per year, Heather has proven to be a uniquely talented entrepreneur and manager with an instinct for growth and strong client-management skills.
Heather Herman’s entrepreneurial spirit has been a component of her personality since college, where she spent summers as a beach photographer and team leader for Telescope Pictures, and was named the number-one salesperson at Telescope for three summers running. Heather attended James Madison University, where she earned a B.B.A. in Marketing Information Systems and was named Vice President of the student body.
Highly accomplished Business Development and Sales Manager qualified for opportunity with growth-oriented company demanding expertise in marketing and sales strategies, planning and execution.
Exceptional leader with a track record of building high-performance teams, developing managers, and opening new locations nationwide.
Expertise in training and developing sales teams focused on launching marketing initiatives for new product introductions and continued new revenue and market share.
Ability to strategize and execute forward-thinking solutions across business and consumer markets on behalf of startup and fortune 500 companies.
Confident leader and team player with an aggressive yet responsive negotiation style. Able to relate to people at any level both professionally and personally.
Dynamic instructor, communicator and public speaker excelling in start-up situations and changing environments.
Result driven, loyal, solution oriented and self-motivated with an unwavering positive attitude towards challenges.
Proven performer who thrives on challenges, delivers results under pressure, and gets the job done; consistently exceeding all expectations.
Hailed as the father of advertising, David Ogilvy was born in 1911. Earning a history scholarship in 1929, David Ogilvy attended Fettes College and Oxford University to attain an education he would not otherwise have; his father’s business had been crippled by the Great Depression, leaving the family near destitution. Although his studies proved unsuccessful, David Ogilvy quickly became a self-made man. After spending time as an apprentice chef, Ogilvy began selling cooking stoves. He was so successful in this venture that his boss asked him to write an instruction manual for his peers, which to this day stands as the definitive sales guide according to Fortune magazine editors. Attaining a position as an Account Executive, Ogilvy achieved his first major victory when the agency where he worked directed a client with only $500 to spend to him, the agency’s newest member. The client wanted to promote the opening of his hotel, so David Ogilvy took his small sum, bought postcards, and sent them to everyone in the local telephone book. The grand opening was a grand success. According to David Ogilvy himself, he “had tasted blood.” Over the next several decades, David Ogilvy devised dozens of successful marketing campaigns such as “Only Dove is one-quarter moisturizing cream,” which catapulted the soap company to number one status in the U.S. and a Rolls-Royce campaign that advertised the car’s quiet operation with the line “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock,” to name just two. The popularity and efficacy of David Ogilvy’s campaigns attracted even more prominent customers such as premier oil and gas company Shell. In 1962, Time magazine dubbed Ogilvy “the most sought-after wizard in today’s advertising industry.”
Before launching her successful career as a Marketing Executive, Sales Manager, and Entrepreneur, Heather Herman received a Bachelor of Business Administration in Marketing Information Systems from James Madison University in Harrisonburg, Virginia. Founded in 1908 as the State Normal and Industrial School for Women at Harrisonburg, James Madison University has undergone several name changes before settling on the current one.
During its early years, James Madison University offered only technical training and the equivalent of modern junior college courses. James Madison University eventually gained the right to award bachelor’s degrees in 1916, during which time the school also constructed six buildings and developed its campus plan. In 1924, the university became the State Teachers College at Harrisonburg, a name it would continue under until 1938, when it became Madison College. In 1976, Madison College became James Madison University.
After World War II, James Madison University began to accept men as regular day students. The university made significant curriculum changes shortly thereafter, earning the right to grant master’s degrees in 1954. In 1966, at the behest of the Virginia General Assembly, James Madison University became a full coeducational organization. Over the next three decades, James Madison University developed into one of the finest academic institutions in the United States. James Madison University has continued to expand in recent years, constructing a new library and acquiring a new hospital for its medical school.
Today, James Madison University offers one of the most rigorous academic programs, earning a chapter of the Phi Beta Kappa academic honor society in 2009. According to U.S. News & World Report, James Madison University consistently ranks in the top five public masters-level universities in the country. Known for the conscientious nature of its students, James Madison University offers a number of student-led volunteer opportunities and community service groups. Athletic teams at James Madison University compete as the James Madison Dukes, with the women’s field hockey team experiencing a large measure of success in recent years.
SF Giants First Baseman Aubrey Huff posted at upload.wikimedia.org
In 2010, the San Francisco Giants won their first World Series title in 56 years, sending the Bay Area into a frenzy of excitement, pride, and celebration over the ball club’s win. Many Giants fans do not realize that the team originated in New York, where they won their previous World Series championship in 1954.
posted at baseball-almanac.com
The Giants faced off against the Texas Rangers in the 2010 World Series, the 106th championship series in Major League Baseball history. Picking up an 11-7 victory, the Giants proceeded to shut out the Rangers in game 2, winning 9 runs to 0. Game 3 saw Texas rally back, scoring 3 runs in the second inning and chalking up another point at the bottom of the fifth for a 4-2 win over the Giants.
Determined not to allow the Rangers a chance to tie the series, the Giants took the fourth game with an appropriate score of 4-0 after a 2-run homer smashed by first baseman Aubrey Huff at the top of the third, a double hit by Andrés Torres in the seventh, and a homerun by Buster Posey that soared out of the park into the center of the stands. In game 5, San Francisco sealed its claim on the championship with a 3-1 win despite the Rangers’ home field advantage in front of 52,045 fans.
posted at 4.bp.blogspot.com
On Wednesday, November 3, the Giants returned to San Francisco with a thunderous homecoming; proud residents filled the streets from Montgomery and Market Street all the way to the Civic Center. The exact route bore great historical significance for the ball club. Beginning on Montgomery and Washington before dipping south to Market Street and wrapping up at the Civic Center, the route was walked by the New York Giants when they first came to California and became the San Francisco Giants in the late 1950s.
About the Author
Based in San Francisco, Heather Herman works as the Director of Advertising at the Examiner Media Group. Beyond her advertising career, Ms. Herman remains a proud fan of her world champion San Francisco Giants.
Heather Herman Discusses the Ferry Building Marketplace, Heather Herman
October, 2011
An accomplished marketing executive and entrepreneur, Heather Herman is currently Director of Advertising for the San Francisco Examiner. A devotee of sustainable agriculture, Heather Herman frequently visits the Ferry Plaza Farmers Market and Ferry Building Marketplace in San Francisco.
Erected in 1898, the Ferry Building is situated on the San Francisco waterfront, with its 240-foot clock tower overlooking the bay. Extensively renovated over the years, the building contains approximately 65,000 square feet of marketplace space on the first floor and 175,000 square feet of office space on the second and third floors. Organized along the 660-foot Nave, a three-story, dramatic indoor street, the Ferry Building Marketplace serves as a classic public market, with merchants offering bread, artisan cheese, fish, meats, and poultry. Other items include fresh produce, pasta, chocolate, and more.
The Ferry Plaza Farmers Market, operated by the Center for Urban Education About Sustainable Agriculture (CUESA), features fresh farm products such as vegetables, fruits, meats, eggs, herbs, and flowers from regional ranchers and farmers. Many of the products are certified organic. Operated three days a week, the farmers market also includes regional specialties. The Thursday market offers a variety of street food, including grilled meats, tacos, and wood-fired pizza. CUESA also provides cooking demonstrations and in-market forums on food and agriculture.
Two cafes, located along the Embarcadero at each end of the building, and two restaurants on the bay side offer great food and a perfect place to sip a morning latte or an evening glass of Cabernet. Specialty shops sell cookware and tableware, coffee and tea, pastries and ice cream, wines and spirits, and even olive oil. In total, the Ferry Building Marketplace serves as an homage to food in all its incarnations, representing the cultural diversity of San Francisco and its skilled farmers, chefs, and entrepreneurs.
Accessible by ferry boat, BART, MUNI, and the historic trolley car, the Ferry Building Marketplace attracts locals and tourists alike, serving as a community gathering site. The transportation hub joins people from the San Francisco neighborhoods and surrounding communities to enjoy food and camaraderie.
