The premier daily deals website HomeRun.com provides online subscribers with coupons for goods and services in more than 30 major American cities, including San Francisco, Atlanta, Washington, D.C., New York, Detroit, and Portland. Utilizing an innovative social media strategy that provides users with substantial savings, HomeRun.com bases its deals on the concept of group buying. HomeRun.com offers users deals of 50 percent or more off the retail price via a daily e-mail. Subscribers can secure the deal when a predetermined number of HomeRun.com users declare their intent to purchase the goods or services through the website. Once the number is met, everyone achieves significant savings. In addition to offering daily deals, HomeRun.com also offers its users a feature known as “Avalanche.” An “Avalanche” provides an even greater reduction of the daily deal price and continually declines as more people commit to purchasing the merchant's product. In addition, unlike other competing daily deals websites, those who commit to purchasing the product are only charged the final and lowest price offered, not the price at which they initially purchased the product. Besides offering users a significant discount on citywide services pertaining to local eateries, art studios, local shops, and other businesses, HomeRun.com also allows its subscribers to earn credit and points for performing such activities as inviting more users, participating in daily deals, and consistently using HomeRun.com to purchase from nearby merchants.