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Jaime
Murra

Native Spanish speaker Jaime Murra has served Bogotá, Colombia’s Dicorp S.A. for close to two decades.

Bogotá, Colombia

Physical fitness enthusiast and native Spanish speaker Jaime Murra supplements his time as CEO of renowned rice miller Dicorp S.A. by participating in the Vuelta a Colombia road bike event in Colombia, entering Ironman Triathlon competitions, and running marathons, such as those in Chicago, Boston, and New York. He has finished half-marathons in under 1:30, and his amateur cycling practice times have rivaled those of professionals. In addition, Murra completed the Panama City Ironman competition. A member of the Young Presidents’ Organization, Jaime Murra started with Dicorp S.A. in the early 1990s. His first role with the Bogotá, Columbia, entity was as Director of Marketing and Sales managing a staff of 150 personnel. For several years, he created advertising and sales campaigns that raised profits via brand awareness and memorable commercials. Previously, Jaime Murra graduated with high merit distinction from CESA School of Business in Colombia with a Bachelor of Science in Management. He later spent a year in Waltham, Massachusetts, obtaining a Master of Business Administration from McCallum Graduate School of Business at Bentley University. For a period, Jaime Murra assisted the Dicorp S.A. as its Director of Finance. Through his efforts, the company sold factories, transformed debt-equity ratios, negotiated profitable purchases of the competition, and restructured its stock and commercial paper portfolio. Also during this time, Jaime Murra networked with financial institutions throughout the world on behalf of the business. After spending a year with JPMorgan Chase & Co. subsequent to studying for a second Master’s at Stanford Graduate School of Business, Jaime Murra returned to Dicorp S.A. as its CEO. For the past decade, Jaime Murra has concentrated on improving the business by segregating the company’s products into 5 separate categories and aiming to earn $1 billion in sales by 2013. Along with continuing to acquire new businesses, Dicorp S.A. still functions as the only rice distributor in the country to deal directly with smaller shops.


Jaime Murra's Companies

Jaime Murra's Publications

  • Triathlon Training for Beginners, By Jaime Murra
    April, 2012
    With several Ironman triathlons under his belt, Jaime Murra understands the rigors and discipline involved in training for such an event. In this article, Murra covers the basics to get you started on any training program along with some helpful tips so you can maximize your ability to perform.

    Because an Ironman triathlon is so intense, featuring a 2.4-mile swimming leg, a 112-mile biking leg, and a marathon run of 26.2 miles, the ideal trainee will already have several Olympic distance competitions under his or her belt, or even a half-Ironman.

    There are a variety of training programs, all tailored toward athletes of different ages and abilities. While some Ironman triathletes stress an intense weekly workout regimen, this is often unrealistic for people who have other commitments and need a more balanced schedule. It is helpful, however, to have a base of endurance from another sport such as running, cycling, or swimming, which will give you a leg up in at least one of the disciplines. One of the more difficult aspects of Ironman training is building up endurance in a leg that is unfamiliar to you. Some trainers use a technique called periodization for athletes who may need more work in one of the other disciplines. Periodization allows athletes to build endurance over a period of time, followed by cycles of rest and recovery. Typically, these cycles involve two weeks of training, followed by a week of downtime, followed by increased intensity training.

    As race day approaches, athletes train for longer distances in each leg, but rarely will they actually complete the entirety of a run or bike in its Ironman distance. Instead, they often will train to approach 26.2 miles in a run or 112 miles on a bike, but stop just short.

    Of course, maintaining a good diet is also important to maximizing race potential. Athletes may expect to lose a couple of pounds during Ironman training, and trust in the fact that they may always be eager for a frequent snack during training.