Jay Jaffe is an internationally recognized leader in the field of public relations with more than 30 years of experience. The President and Chief Executive Officer of Jaffe PR, Jay is a business visionary at the forefront of a new, evolved form of public relations known as “public reputation management.” Catering primarily to the needs of law firms for the last 25 years, Jay proves instrumental in helping them build, promote, and extend their brands. Fervent in the belief that recent developments in technology and the economy have rendered traditional public relations obsolete, Jay contends that the modern business landscape requires new techniques in marketing, promotion, and brand awareness. Therefore, Jay revamped his organization in order to adapt to emerging demands. So certain of his ideas, Jay declared, “As of today, Law Firm Public Relations as we know it is dead” in a press release issued in January 2010. Reflecting this change in strategy, Jay Jaffe changed the name of his company from Jaffe Associates to Jaffe PR. Jay began his career in public relations serving as Spokesperson for the Committee on Standards of Official Conduct of the U.S. House of Representatives. A former serviceman in the military, Jay is an award-winning journalist. In addition, Jay has served as a Director of the Mid-Atlantic chapter of the Legal Marketing Association. Jay has also served on the Board of Directors of the National Press Club Building Corporation. Listed as one of the “100 Legal Consultants You Need to Know” by Lawdragon, Jay enjoys hiking, golfing, and fishing in his spare time.