JB began his career at Saatchi & Saatchi, New York, working in Account Management. There he worked with top clients such as General Mills, Procter & Gamble, and the International Olympic Committee. During his time at Saatchi, JB began specializing in launching brands, including Air Tahiti Nui, 1-800-Pack-Rat and Folgers Gourmet Selections.

JB left Saatchi & Saatchi to open and run the New York office of Consortium, where he discovered his true passion lies in finding solutions beyond advertising to engage consumers and grow businesses.

In August 2007, he and his partner Emily Heyward started Red Antler, a marketing consultancy specializing in consumer insights, brand positioning, and strategically driven design and communications.
His work with Red Antler has included clients such as EBOOST (an effervescent daily health booster), Behance (a company focused on organizing the creative community), Tasting Table (a daily email about food culture), MLB.com, Garnier and a wide range of other businesses and brands.

JB has a Bachelor of Science in Business, Magna Cum Laude from Cornell University. JB is originally from outside of Philadelphia, PA and currently lives in Brooklyn.