Jeroen Seghers obtained his Bachelor Degree with a distinction in Computer Science from Hogeschool Gent, specializing in software engineering, and took a Master Class in Entrepreneurship and Innovation at Vlerick Leuven Gent Management School. Growing up around artistic people shaped his feeling for esthetics, which evolved through the branding and marketing work he did on various projects.

From the age of 15, Jeroen has founded several websites and early on teamed up with Jonathan Beddoes. Together with Christopher Cain they founded StartNow International Ltd, and consulted Neoteric Ltd (Warez.com and Warez P2P), iPhox Ltd and P2P Innovative Ltd.