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Jessamy
Tang

Consultant: Jessamy Tang

A career senior management executive with experience across a wide array of companies, Jessamy Tang specializes in the sales and marketing aspects of the sports media industry.

After leaving United States Surgical Corp in 1992, Jessamy Tang earned her Masters in Business Administration from Stanford Graduate School of Business. Then Jessamy Tang joined ABC Radio Networks and worked in a variety of roles in New York City and Dallas, Texas. Recognizing her efforts, ABC awarded Jessamy Tang the Team ABC Award for her leadership skills. Jessamy Tang soon earned a promotion to the position of Director of the ESPN Enterprise Division in New York City. In this capacity, Jessamy Tang spearheaded ESPN’s first interactive television agreement and completed a wireless sports content distribution agreement for ESPN.

Shortly thereafter, Jessamy Tang accepted a promotion to become the Special Assistant to the President of the ABC Radio Division in New York City. In this role, Jessamy Tang designed strategies for the transition of ESPN Radio from a syndicated program provider to a 24/7 station and network business. Thanks to her efforts as a Special Assistant to the President, Jessamy Tang soon garnered a promotion to the position of President and General Manager of the ABC Radio owned ESPN Radio 1250 in Pittsburgh. During her time at the helm of ESPN Radio 1250 from 1999 to 2002, Jessamy Tang increased revenue by over 500% and audience share by 45% en route to becoming a top rated ESPN Radio station in the country. Jessamy Tang’s station, ESPN Radio 1250, also earned four Achievement in Radio awards and one Sports Personality of the Year award.

After leaving The Walt Disney Company, Jessamy Tang drew upon her sports media experience when she joined J Sports Boston LLC as the company’s President and Chief Executive Officer. In this role, Jessamy Tang raised millions in private equity funding to cover operating costs for two radio stations and doubled operating income in 2008 after changing the sales management team. Jessamy Tang also obtained partnership agreements with a number of professional Boston sports teams and publications, which resulted in thousands in annual revenue.


Jessamy Tang's Companies

Jessamy Tang's Publications

  • The Initiative for a New Economy
    March, 2011
    For the past five years, Initiative for a New Economy (INE) has labored to forge relationships between Minority Business Enterprises (MBEs) in Massachusetts and large purchasers. A nonprofit agency, INE hopes to institute a new form of supplier development that emphasizes individual, dependable companies. Selecting MBEs capable of delivering a high quality and competitively priced products and services, INE becomes an advisor for the company, developing a long-term, mutually beneficial relationship between it and an institutional purchaser. INE helps the MBE scale to support continued growth, creating more jobs for the community and increased revenue for the companies. The institutional suppliers that INE negotiates with enjoy greater supplier diversity and more stable contracts.

    Thinking long term, INE wants to pioneer a more inclusive American economy in which MBEs take place in mainstream commerce and institutional purchasers recognize the need for diversity among suppliers. After working with INE, institutional purchasers pledge to embrace MBEs in the future, as part of a new business strategy that INE hopes will become a model for other purchasers on a national level.

    The Business Collaborative, a group of corporations and entrepreneurs of color, met in 2003 and decided to engage more MBEs throughout Massachusetts. The group commissioned the Boston Consulting Group and Babson College to study the special challenges facing MBEs in the greater Boston area. The study suggested that greater commerce between established institutional purchasers and MBEs would result in dramatic growth and strengthening of the state’s MBEs. As a result, the Business Collective resolved to establish INE and promote supplier diversity strategy in order to strengthen the MBE community in Massachusetts and eventually nationwide.

    Jessamy Tang has served on the INE Advisory Council since 2007. Fellow INE Advisory Council members include Timothy Cahill, Massachusetts State Treasurer, Dr. James Cash, Jr., Former Senior Associate Dean of Harvard Business School, Steve Grossman, President of Grossman Marketing Group, Michael Krupka, Managing Director of Bain Capital, Valery Mosley, Partner and Senior Vice President of Wellington Management Co, LLP, and William Van Faasen, Retired Chairman and Chief Executive Officer of Blue Cross Blue Shield MA.