Joe Teseo's Schools

• Hofstra University Bachelors in Finance earned B.S.

Joe Teseo's Publications

• Expanding A Business Challenging but Rewarding, Says Joe Teseo , Joe Teseo's Blog on Bigsight June, 2011 Even those fortunate business owners who enjoy strong sales and a loyal customer base sometimes find they have no idea how to take the next step necessary to expand their operations. For many people, the idea of taking the risks required to grow what appears to be a safe venture proves daunting. Unfortunately, those who fail to act when the time is right may discover that customers move on to patronize a business that offers new services and boasts a better-known brand name. According to Joe Teseo, business owners who take the opportunity to expand at the right time compound their success, driving profits and brand loyalty. Because of the potential financial peril involved in expanding business operations, company leaders often turn to professionals, such as Joe Teseo, President of Teseo Advisors. Mr. Teseo’s New York-based business consulting company guides organizations in creating effective expansion strategies and leads firms in bringing plans to fruition. In many cases, Mr. Teseo examines the business closely, considering such factors as financials and operations. This allows him to assist a business owner in addressing any weaknesses that might affect a growth plan, allowing for optimal results. During the initial stage of the consulting process, Mr. Teseo makes recommendations to enable a client to add more employees or increase production without interrupting daily business. He also investigates proposed new products or audiences and provides analysis about how well the company’s offerings fit into the overall market. Mr. Teseo and the business owner consider marketing, materials, personnel, and location before initiating any expansion activities. “Teseo Advisors looks closely at the balance sheet and operations in addition to carefully analyzing the expansion product or service,” said Joe Teseo. “We help determine the best team to oversee your expansion and whether, in the case of a new product, it really serves as a good fit with current operations.” In the case of bringing existing services and products to new markets, Teseo Advisors makes recommendations regarding how to accommodate increased production, how to effectively ship while spending less, how to reach new customers and partners, and how to gain access to the capital needed to facilitate growth.

• Joe Teseo, on the Importance of Local Search Engine Optimization , Joe Teseo's Blog on Bigsight June, 2011 Search engine optimization (SEO) techniques enable you to make sure your business is found by local Internet users. As more individuals begin searching for businesses through their mobile devices, local SEO techniques—which tie a company to a specific location—become increasingly important. As with traditional SEO, links and quality content are essential to achieve the desired search results. Listing your business on sites such as Yelp, Merchant Circle, Angie’s List, and Google Places provides searchers with maps, hours of operation, photos, videos, reviews, and even special deals. These sites also increase visibility for your business. With Google Places, business owners can even track the amount of interest that searchers show in the listing, including the number of people who click on maps, obtain driving directions, or follow links for more information. Google Places allows you to add category tags that describe your business. These tags are used by searchers to narrow their parameters and find matching products and companies. Adding as many applicable categories as possible allows for the greatest exposure. Google often pulls information from third-party sources such as infoUSA, but this data (including your business’ address and phone number) is not always correct. Take responsibility for your business listing, and update it to include accurate information. Generally, businesses should provide as much information as possible about their products, services, policies, and hours of operation. By verifying your business with Google Places, you can also improve searchers’ confidence in the information provided. A critical component to building consumer trust is reviews. Encourage customers to write reviews on these websites with a postcard or e-mail, and consider providing incentives such as special offers or coupons for those who do. The more positive reviews a business has, the more legitimate it appears to other potential customers in the area. About the Author Joe Teseo serves as the President of Teseo Advisors in New York City, a firm that focuses on Internet marketing. Teseo Advisors also provides consulting services for startup companies in need of raising capital and formulating solid business plans. A resident of Melville, New York, Mr. Teseo maintains an active lifestyle and gives back to the community by supporting a number of charities, including the American Heart Association and the Children’s Cancer Society.

• Joe Teseo’s Overview of Internet Marketing Approaches, Part 2 June, 2011 In the second part of his discussion on Internet marketing approaches, Joe Teseo covers the art of converting site visitors to buyers. Joe Teseo runs Teseo Advisors, a successful Internet-focused consulting firm. All online businesses generate revenue in some way, usually by convincing users to engage in an activity. That activity may be making a purchase, or it might be using a service that generates advertising revenue for the company. Regardless, once the visitor has arrived at the page, the website must offer a compelling experience that leads to conversion. Selling a product The most straightforward online business models attempt to get visitors to make a purchase. However, as Internet users are accustomed to interacting with free services on a regular basis, purchase-based business models need to provide enough value to convince users of a product’s worth. This usually involves the creation of content such as videos, articles, or trial runs. Collecting information Businesses that focus on collecting information and selling it to others need to provide some incentive for users to share their insights. A good way to do this is through user experience: Design an interface people enjoy using, one that helps them accomplish some task better than they would have otherwise. Information can then be compiled while the individual uses the service. Collecting users Some businesses are built on creating vast user platforms that will attract other advertisers; social media is one major example of this type of business. In this case, the company needs to develop a website that will repeatedly attract visitors through a diverse array of relevant, interesting content.

• A Primer on the Frank G. Zarb School of Business at Hofstra University, by Joe Teseo , Joe Teseo's Blog on Bigsight July, 2011 As President of Teseo Advisors LP, Joe Teseo utilizes his academic and professional background to lead a number of subsidiary enterprises. He provide counsel on a number of processes, including business reorganization, start-up solutions, and creative marketing. Possessing a superior education, Joe Teseo earned a Bachelor of Science in Finance prior to launching an extensive career in financial services and consulting. Joe Teseo laid the foundation for his successful career as an undergraduate student at Hofstra University. Located in Hempstead, New York, on Long Island, Hofstra University opened in 1935 as an extension of New York University. Two years later, it separated as an independent institution and in 1963 secured its status as a university. Fully accredited in 19 academic areas, the university offers a breadth of programs across multiple disciplines, including accounting, business, and finance programs conducted through the Frank G. Zarb School of Business. Today, the Frank G. Zarb School of Business prepares undergraduate students for careers in finance through its Bachelor of Business Administration track. Accredited by The Association to Advance Collegiate Schools of Business, the program initially introduces students to the broad spectrum of liberal arts education, setting a solid groundwork on which to build their business expertise. As students gain a comprehensive understanding of business operations across various economic sectors, they have the opportunity to hone their skills in specific areas of finance. The curriculum at Hofstra University includes courses such as Principles of Investments, Corporate Financial Policy, and Principles of International Financial Management. Other economics courses include Monetary Economics, Intermediate Microeconomics, Intermediate Macroeconomics, and International Economics. Students select electives under the guidance of an advisor. Since graduating from Hofstra University, Joe Teseo has adapted the skills that he honed at the Long Island educational institution to emerging markets and platforms, including those in the virtual sphere. Through Teseo Advisors, Joe Teseo aids companies in implementing programs geared toward generating sales by utilizing Internet marketing techniques. In only 4 years, Joe Teseo has doubled the Internet-based revenue of more than 30 companies through careful analysis of sales results and customized strategies geared toward boosting returns on investment. For more information on Hofstra University’s Frank G. Zarb School of Business and its academic programs, visit www.hofstra.edu/Academics/Colleges/Zarb. For additional information regarding Joe Teseo’s advisory firm and its services, visit TeseoAdvisors.com.

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