I’m John King, co-founder and partner of BevBlitz.com, a firm offering professional wine and spirit sales reps on a temporary basis for domestic and import suppliers. I began my career in the food and beverage industry at the age of 15 – flipping burgers at Charlie’s Place, a restaurant that is still in existence today. I found my passion for wine at Chez Melange Restaurant in Redondo Beach. When I started at Chez in 1984, they were on the cutting edge for wine programs – offering corked-finished varietal wines-by-the-glass at a time when most were still offering 4-liter jug wines.

In 1991, I made the transition to wholesale wine sales, going to work at Wine Warehouse – covering the Beverly Hills/West Hollywood territory for 14 years. In 2005, I left Wine Warehouse and distributor sales for the supplier side of the industry – going to work for Remy Cointreau, USA. At Remy, I was part of the creation of their first wine division, responsible for Southern California as their Fine Wine Market Manager.

My most recent endeavor, BevBlitz, is a culmination of over 20 years in the beverage alcohol industry, selling thousands of different wines, spirits, beers, and non-alcoholic beverages. BevBlitz provides and extra layer of representation—anywhere, anytime. By outsourcing spirit and wine sales representatives, suppliers are able to reduce costs and add badly needed sales muscle to help achieve their sales objectives.

The primary beverage sales services of BevBlitz include the following:

• Supplier Representation – Domestic and import wine and spirit suppliers use the professional services of our as-needed representatives to effectively market their beverage products. This saves the wholesaler the associated expense of hiring a full time employee, while simultaneously allowing more flexibility in focus regions.


• Highly detailed recap/follow up reporting.


• Full account survey and demographic analysis.


• Wine and Spirits consulting.