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John Littleton
Bio-Reference Laboratory

Mr. John Littleton possesses almost three decades of sales experience, including more than a decade of executive experience.

Elmwood Park, New Jersey

While serving as Vice President of Sales at Bio-Reference Laboratories, Inc. in Elmwood Park, New Jersey, John Littleton successfully initiated extensive sales growth. In only 6 years, he increased sales at Bio-Reference Laboratories from $42 million to $301 million. He also increased the laboratories’ daily specimen count from 3,100 to 15,600. During the course of this companywide growth, John Littleton established a sales organization comprising 14 managers and 100 sales representatives. As a notable contribution to Bio-Reference Laboratories, John Littleton assisted in the creation of the company’s Women’s Health Division and the Cancer Diagnostic Division. John Littleton served with Bio-Reference Laboratories until 2009. With nearly 30 years of career history in sales, John Littleton’s past experience includes serving as Vice President of Sales for Specialty Laboratories in Santa Monica, California and Regional Vice President of Sales for Quest Diagnostics in Teterboro, New Jersey.

John Littleton holds a Bachelor of Arts in Political Science from Seton Hall University. His educational history also includes attending numerous professional training sessions at prominent institutions including Northwestern University Kellogg School of Management, the University of California, Los Angeles, and The Wharton School at the University of Pennsylvania. Committed to contributing to important philanthropic causes, John Littleton has performed community service through organizations including the Wayne Animal Shelter, the American Cancer Society, Inc., the Special Olympics, and the Cornerstone Group. Between 2005 and 2008, he also donated $100,000 to Seton Hall University in support of the school’s Pirate Blue Athletic Fund. Most recently, John Littleton began contributing financial support to St. Jude Children’s Research Hospital. A current resident of New Jersey, John Littleton enjoys keeping active through church activities and as a sports enthusiast.


John Littleton Bio-Reference Laboratory's Schools

John Littleton Bio-Reference Laboratory's Companies

  • BioReference Laboratories 2002 - 2009 - Elmwood Park, New Jersey
    Vice President of Sales
    In his role as Vice President of Sales for BioReference Laboratories, John Littleton Grew Sales from $40 million to $175 million in only 5 years. He strategically increased the lab’s specimen count from 3,100/day to 15,600/day within that range of 5 years. John Littleton successfully established Genpath, BioReference’s Cancer Diagnostic Division, into an $80 million dollar division within four years. In addition to the Cancer Diagnostic Division, John Littleton was instrumental in the creation of GenPap, BioReference’s Woman’s Health Division. His expertise and program development catapulted GenPap into position as the premier leader in the industry. Successfully John Littleton reported first year revenues of $18m for the GenPap Division. Finally, he built a Sales Organization that included 100 Sales Representatives and 14 Managers.

John Littleton Bio-Reference Laboratory's Affiliations

John Littleton Bio-Reference Laboratory's Publications

  • John Littleton: Quest Diagnostics Incorporated, John Littleton
    August, 2010
    John Littleton spent many years as a dedicated member of the team at Quest Diagnostics Incorporated, joining the company in 1989 as a Sales Representative. Earning numerous promotions in quick succession, John Littleton stepped into the role of Regional Vice President of Sales in 1996, a position that enabled Mr. Littleton to utilize his leadership skills. John Littleton has since moved on to focus on other professional pursuits, but his experience at Quest Diagnostics continues to inform his work today. One of the largest providers of laboratory services in the world, Quest Diagnostics also conducts clinical trials on pharmaceuticals in development, working with scientists and researchers as they prepare and evaluate potential new drugs. Playing a critical role in national health care, Quest Diagnostics employs a vast network of regional laboratories, acting as an ally for doctors and patients alike. Quest maintains over 2,000 patient service centers, many of which function 24 hours a day, 365 days a year. Approximately 150 million patients undergo diagnostic laboratory tests at a Quest facility each year, and the company works with half of all hospitals in the United States. Moreover, Quest Diagnostics has been involved with the science of biomarkers for decades. Recently gaining increasing attention in news media, biomarkers can help determine patients’ responses to certain medications based on their genetic coding. Physicians and other health care providers can employ this innovative diagnostic insight to develop the treatment plans most appropriate for their patients. Quest Diagnostics boasts CEO Cancer Gold Standard accreditation, a recognition of the company’s commitment to the fight against cancer. The recipient of numerous other awards for its contributions to modern medicine, Quest is also regarded as a wonderful place to work, garnering accolades from current and former employees. During his tenure with the organization, John Littleton dedicated himself to advocating the company’s admirable goals and supporting his professional peers. When Mr. Littleton moved on from Quest Diagnostics after an eight-year tenure, he departed with the knowledge that he had served as part of a team responsible for saving lives and advancing medical science.
  • The St. Jude Children’s Research Hospital, John Littleton
    November, 2010
    By: John Littleton

    As a strong proponent of cancer research, I proudly support the ongoing efforts of the St. Jude Children’s Research Hospital. Founded in 1962 by entertainer Danny Thomas, St. Jude began with the belief that “no child should die in the dawn of life.” Headquartered in Memphis, Tennessee, St. Jude helped to revolutionize many of the treatment methods used by doctors when handling children with cancer. Since the establishment of St. Jude nearly 50 years ago, the survival rate for acute lymphoblastic leukemia has increased from 4 percent to 94 percent today. Well known as a beacon of cutting-edge research, St. Jude serves as a resource for many physicians when examining their most challenging cases. By encouraging a diverse array of research methods, St. Jude seeks to continually synthesize research results into new and innovative approaches for clinical diagnosis and treatment. Additionally, St. Jude operates a number of programs designed to educate and train the next generation of doctors, nurses, and researchers. For postdoctoral students looking for unique, research-based educational opportunities, St. Jude offers a limited number of fellowship openings per year. In addition to its role as a leading children’s cancer research facility, St. Jude also acts as a first-rate hospital that provides outstanding care to its patients. To help meet the needs of families, St. Jude offers a number of patient resources to aid in the treatment process, including social workers, psychologists, child life specialists, and chaplains. To better understand the mission of the hospital and what to expect from treatment, St. Jude also offers comprehensive educational materials for parents and children. As a nonprofit medical corporation, St. Jude (under the umbrella of the American Lebanese Syrian Associated Charities) operates a number of fundraising events to cover its expenses. Through events such as the St. Jude Classic golf tournament and the Dream Home Giveaway, St. Jude receives a significant amount of funding that allows it to continue its research operations. St. Jude also receives support from numerous student organizations, including Delta Delta Delta and Kappa Alpha Psi Fraternity, Inc.

  • Using top-quality customer service principles to increase revenue
    January, 2011
    by John Littleton

    As the Vice President of Sales for a business in the healthcare industry, I am responsible for all sales development for my company. During my time in this capacity, I boosted revenue and contributed to an overall growth in business. In my first half-year as VP, I raised profits by 17 percent. In order to achieve and retain a increased income, sales executives should review their customer service policies and evaluate what improvements can be made.

    First, it is extremely important to retain the customers that a business receives. This is easier than persuading a new individual to try a specific product, and previous clients are more likely to provide long-term business. By developing a customer complaint system that involves trained employees who are equipped to give service to each client that calls, e-mails, or writes, an executive contributes to the preservation of that customer’s business. Next, businessmen and women in the sales industry must be proactive about product defects. Offer a warranty or money-back guarantee on the products sold, and strive to implement these services before a customer asks for them. The perceived loss involved in issuing a refund will typically be combated by that customer’s repeat business.

    Lastly, make sure that each principle of excellent customer service is clearly defined for the company’s employees. Sales professionals should describe the qualities of a good customer service representative comprehensively, or write a policy for each employee’s evaluation. By implementing an unambiguous strategy, an executive can increase both customer satisfaction and revenue.

    Read more by John Littleton

  • John Littleton on the Art of Negotiation: Prep Work (Part I of II), John Littleford
    May, 2011
    In nearly three decades of overseeing sales and marketing operations at clinical laboratories and insurance providers, I have helped companies grow revenues and land million-dollar contracts. In my previous position as Vice President of Sales for BioReference Laboratories, my negotiation abilities helped the company boost sales revenues more than 700 percent over a 6 year period. As Vice President of Sales at Specialty Laboratories, I facilitated the launch of the company’s IPO while increasing sales 550 percent in 5 years. In my professional career, as in my everyday life, solid negotiation skills have served me well and allowed me to achieve my long-term goals.

    A good negotiator knows the importance of doing preparation work and properly vetting the other party, whether dealing with a car dealership, bank, insurance provider, or other entity. Before coming to the table, establish exactly what you want and how much you wish to compromise. In most situations, such as buying a car or setting up a mortgage, it helps to research typical market offerings to form realistic goals.

    Notably, the pre-negotiation phase probably represents the most important part of negotiating. During this time, a person can never do too much homework. Prior to sitting down with the other party, develop a solid understanding of any legal or technical terms you might need to know and determine who or what organizations regulate and enforce rules in the industry.

    Additionally, know the industry you are negotiating in. Read up on the latest news relevant to the product or service you seek. Check consumer protection Web sites for references made about the company or provider you are evaluating. During this phase, if you have not already, shop around and take the time to find out what constitutes a reputable and fair seller, as well as a company you want to remain in business with.

    John Littleton on the Art of Negotiation: Meeting Time (Part II of II)