As Vice President of Global Marketing, Julie Bevacqua knows all about figures. She is responsible for international marketing strategies for enterprise software provider CDC Software (NASDAQ: CDCS), manages a global team, and oversees a multimillion-dollar budget, for a company generating annual revenue of more than $217 million dollars.

Known for her passion and keen interest in new media channels, Julie Bevacqua is well regarded for her lead generation programs and in-depth knowledge of the enterprise software market. Julie Bevacqua focuses her efforts on increasing brand recognition for CDC Software by discovering untapped channels to acquire new clients and build loyalty with current customers. Over the course of her career with CDC Software, she has proven to be a keen study of diverse marketing tactics and industry best practices, which have lead to a significant decrease in marketing expenses and an equally significant increase in lead generation and customer sales.

Julie Bevacqua has served as the genesis for many noteworthy marketing campaigns, including CRM Innovator, CRM+, CRM Built for Me, and Perfect Fit ERP. As Senior Manager of Marketing Communications, she created the tagline “The Customer-Driven Company,” which aids in CDC Software’s global awareness to this day.

Since receiving her Bachelor of Business Administration from Simon Fraser University in metro Vancouver Canada, Julie Bevacqua has worked on the global presence of companies across the United States and Canada. During an inventive campaign for Colligo Networks, Inc. in 2001, industry news outlets Forbes Magazine and The New York Times covered the rebranded startup wireless software company.

Julie Bevacqua’s guidance, musings, and thought-provoking articles on marketing and social media can be found on her blog www.juliebevacqua.com