A seasoned professional in the marketing research industry, Julie Monson shares her knowledge and expertise with clients both large and small. With 20 years of experience working for various firms, Julie Monson now commands Julie F. Monson Marketing Research & Planning, producing marketing research for major advertising agencies, banks, packaged goods companies, electronics stores, healthcare providers, nonprofits, and universities. Julie F. Monson Marketing Research & Planning handles every type of marketing research need, from data analysis to branding and positioning. Monson’s specialties include strategic and account planning; quantitative and qualitative project design and implementation; and workshop/brainstorming facilitation. Clients such as USBank, Deluxe Corporation, Polaris, Best Buy, the University of Wisconsin, and top advertising agencies depend on Julie Monson for several diverse marketing solutions. As Senior Account Planner for Martin/Williams Advertising from 1994 to 2001, Julie Monson held wide-ranging strategic planning and marketing research responsibilities. Monson spearheaded strategic planning for new business pitches, supported the development of complex advertising plans, repositioned brands in the marketplace, and conducted comprehensive research projects covering the full spectrum of marketing and advertising. From 1987 to 1994, Julie Monson worked as a Marketing Research Manager for Land O’Lakes, focusing her time and energy on the Dairy Foods department. Monson oversaw strategic research to introduce the the first light butter sold in the U.S., developing and refining multi-tiered advertising campaigns. Due to Monson’s valuable research and positioning on existing brands, Land O’Lakes saved $500,000 per year and increased annual sales by $14 million. Earning her stripes at Mid-Continent Research, Julie Monson spent four years as Project Director in the Marketing Research and Consulting division. Monson worked directly with clients, contributing research and analysis to guide businesses to a more productive future. With an M.B.A. from the University of St. Thomas in St. Paul, Minnesota, Julie Monson immediately entered the fast-paced world of marketing, advertising, and branding. Julie Monson received a B.S. in Business from the University of Minnesota Carlson School of Management and studied Economics as an undergraduate at Gustavus Adolphus College. Julie Monson lives and works in the Shoreview, Minnesota area.