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Lawrence
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new to bigsight32, Wellesley Hills, MassachusettsLarry Schack began his professional career first in public policy as a Senior Research Analyst and Methodologist with the Joint Legislative Audit and Review Commission (JLARC), the independent oversight agency for the Virginia General Assembly. In this role Dr. Schack crafted reports and other documents on behalf of JLARC, the Virginia State Crime Commission, and other state agencies. Mr. Schack’s responsibilities for this organization included the building of a team that was responsible for providing research, methodological and technical assistance to legislators, their staff and other state agencies. Dr. Schack then went on to work for Microsoft Corporation as a Group Research Manager, where he led Microsoft’s corporate Image and Initiatives research team. At Microsoft Dr. Schack also held the role of Group Communications Manager in the corporate PR group, focusing on competitive issues and strategy and developing marketing and communications plans for large scale crises and global events. Before Dr. Schack made his next career move to Global Market Insite (GMI) where he led the company’s global Client Services organization and was President of the Americas region, he first worked with Penn, Schoen & Berland (PSB) for two years. While there he launched the company’s Seattle office and implemented a sustainable business development strategy. Schack was also a key adviser to Microsoft. In 2007 Schack re-joined PSB, where he serves as a strategic consultant to various PSB clients and manages the firm’s Tracking Business Unit and Marketing Sciences Dept. When Dr. Schack is not working he enjoys participating in some of his favorite outdoor sports such as tennis and swimming. Some of his other favorite pastime activities consist of traveling and engaging in issues of politics and public policy. Lawrence Schack's Schools
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