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About Mark WnekNew York, New YorkBorn and educated in England, advertising luminary Mark Wnek currently resides in New York City. Mr. Wnek received his Masters of Arts degree from the Gonville and Caius College, one of 31 constituent schools under the famous Cambridge University name. The degree, in modern languages and sociology, formed the foundation of an advertising career that spans 30 years and two continents. Mark Wnek honed his copywriting skills during the first few years at Ogilvy & Mather. The highlight of this early copywriting stage was the Guinness campaign, where Mr. Wnek coined the phrase “Guinness, Pure Genius.” Based on this success, he climbed up the organizational chart to become the youngest member ever selected to the Board of Directors for the international ad agency. Mr. Wnek was 27 at the time and had been with Ogilvy & Mather for just four years. He would stay for a total of seven years with Ogilvy & Mather. In 1989, Mark Wnek joined Lowe + Partners, another London-based advertising agency with an international reach. Among much work, his prime accomplishment during his employment at Lowe was a Heineken television spot that featured a blues singer. The spot earned the prestigious Grand Prix award at the annual Cannes Lions International Festival of Creativity in 1991. Mr. Wnek would stay with Lowe until 1994. Having reached the pinnacle of creative copywriting, Mark Wnek turned to additional challenges. His next position would be as Chief Creative Officer for Euro RSCG, an agency that had just received the lowest ranking of any advertising agency from the industry publication Campaign magazine. For this endeavor, Mr. Wnek worked with Brett Gosper to turn around the struggling agency. One year and a half after taking over, Mr. Wnek and Mr. Gosper’s work led to the company winning Campaign magazine’s New Business League. In addition, the agency would later be Agency of the Year runner-up in two consecutive years. Mark Wnek left the advertising world to focus on his family before moving to New York City to revitalize another agency, Lowe New York. Again finding success through a strong work ethic and creative drive, Mr. Wnek helped the agency win Ad Age’s Comeback Agency of the Year award in 2009. The parent company merged the now-successful agency one year later with Deutsch. Mark Wnek's Schools
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