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Mat
Burnett

Creative Content

Chicago, Illinois

Mat Burnett is a co-founder of Super Genius Inc. A digital media and creative incubator which excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our passion is operating in the “space between” traditional marketing tactics – in many cases as a force-multiplier to the core marketing plan.

We Work Fast. Smart. In and Out. Our mission is to open up unique and exciting ways of connecting brands and consumers. Whether it’s microsites, webisodes, viral video, flash-based applications or branded content relationships, we get into that “space between” and blow it into something extraordinary.

Mat is former executive of Leo Burnett Advertising, where he made profound contributions on blue-chip businesses including Procter & Gamble, Philip Morris, U.S. Army, Pontiac, Walt Disney Company as well as a many years on McDonald’s Corporation.


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  • Fight the Power, EbonyJet.com
    May, 2009
    RETHINK is an occasional series featuring contemporary thought on classic Ebony And Jet photos and articles.

    We asked ad agency executive Mat Burnett, of Super Genius LLC in Chicago to give some modern perspective on a series of revolutionary ads done by Johnson Publishing in the late 1960s and how far (or not) ethnic advertising has come since then.