Michael
Weaver

I am responsible for the definition and execution of a comprehensive online campaign strategy including forecasting, performance analysis and strategic partner management. I manage execution of the Campaign’s SEO strategy to meet sales and traffic goals. Work closely with item-setup team to maximize SEO benefits during content setup process. Develop and execute internal and external linking strategy. Stay abreast of changes to search engine algorithms and adopt/refine tactics to ensure a consistently high natural search performance. Work closely with CRM and Customer Intelligence teams to uncover customer insights that will help advance online strategy. Partner closely with product Donors & Local Community organizations to identify opportunities for technology enhancements to drive SEO results and improve efficiency/scalability of online efforts. Partner with campaign outreach, and creative teams to support key PR launches, programming, and seasonal initiatives. Manage SEM initiatives and relationship with affiliate network provider and key campaign affiliates.