Patrick Imbardelli's Schools

• City University of New York , Class of 2009 MS in Finance

Patrick Imbardelli's Publications

• Douglas Adams, Patrick Imbardelli November, 2010 English novelist and playwright Douglas Adams ranks among Patrick Imbardelli’s favorite authors. Adams was born in Cambridge, England, and raised in Brentwood, where he attended the elite Brentwood School. Adams demonstrated immense talent, even as a boy. He was repeatedly published in many different amateur magazines and newspapers. Largely due to an impressive essay that he wrote on religious poetry, Adams gained admission to St. John’s College at Cambridge University. After graduating with a degree in English literature, Adams began working with Graham Chapman of Monty Python, earning writing credit for one of Monty Python’s sketches. During this period, Adams also completed work for BBC2 and a few radio programs. To support himself as a writer, Adams took a number of odd jobs until he wrote his most popular work, The Hitchhiker’s Guide to the Galaxy, in 1977. The first book in the Hitchhiker’s Guide to the Galaxy series was published in 1979. It was based on a radio series that Adams had written by the same name. The novel follows Arthur Dent as he escapes from Earth, which is about to be demolished in order to make way for a hyperspace bypass. Together with his friend, Ford Prefect, who warned him of Earth’s demolition, Dent begins a journey around the galaxy. Although the series was called a trilogy, Adams in fact authored five books for the series and a sixth written by the Irish author Eoin Colfer. The sixth book, which is titled And Another Thing…, was published last year in celebration of the 30th anniversary of the first novel’s publication.

• Executive Committee of the Young Presidents' Organization, Patrick Imbardelli February, 2011 Patrick Imbardelli currently sits on the Executive Committee of the Young Presidents’ Organization (YPO) as Chapter Chair. Founded in New York City in 1950, YPO is a network for young executives who wish to share resources and knowledge. YPO’s founder, Ray Hickok, established the organization when he took control of his family’s company at the age of 27. Hickok and several other New York City-area company presidents held regular meetings during which they discussed their businesses and expanded their social networks. Initially, YPO expanded to welcome members throughout the United States. As YPO grew, individuals from other countries began to take an interest in its activities and member perks. In 1956, Ray Hickok and his fellow members welcomed the first international member to YPO. That same year, YPO’s first international chapter was opened in Ontario, Canada. To date, YPO currently includes approximately 17,000 members spread across more than 100 countries, making it a valuable global entity for young presidents. Current demographics reveal that the professions of YPO members are divided almost equally between family business owners, entrepreneurs, and professionals. YPO’s move toward international membership in the mid-1950s was indicative of the growing popularity of international business: currently, 48 percent of businesses operated by YPO members are international in scope. Chief executives belonging to YPO run businesses in the financial, sales, service, agency, and manufacturing industries. For more information on YPO, visit YPO.org.

• Developing a Community of Brand Advocates in the Hospitality Industry by Patrick Imbardelli , Patrick Imbardelli March, 2011 by Patrick Imbardelli At the Hotel Investment Conference Asia Pacific in October 2010, I participated in a session on what hotels will be like in 2025. Part of my argument revolved around the changing nature of brands. Whereas hoteliers used to own their brands, this ownership is increasingly moving into the community. In order to build a profitable hotel business model in the future, the industry will need to increase its focus on creating brand advocates. First of all, in order to develop advocates, a company’s leaders must pick a target audience. Some people will love your brand, others will hate it, and that is fine. In fact, business leaders want that because those who love the brand will drive new word-of-mouth business, which serves as the most powerful form of advertising. To attract consumers to your brand, you will need to adopt their values and then provide value-added services that cater to those principles. If your target audience consists of older people traveling for leisure and medical tourism, your message and values will be very different than if you try to attract young businesspeople intent on combining a work-related trip with a vacation. The hospitality industry approach of trying to make a product that fits everybody’s needs will not work in 2025; consumers are increasingly savvy and they know how to use the Internet to get the best deals. Hotel brand strategies will need to adapt to compensate for a reduced profit margin, employing customer loyalty and online word of mouth to boost the bottom line. Whatever your target audience, work hard to create a product that answers all of their needs and wants, but nothing else. Busy professionals might prefer no-stop, automated check-ins that save them time. Retirees are more likely to select a pampered check-in with a person. Constantly evaluate how well your brand matches your product, tailoring advertising and promotional activities accordingly. Your eventual goal should be to create a brand that inspires loyalty, with the right balance of amenities and extras to meet the needs of the customer. At the same time, you will need to cut out the bells and whistles your target audience does not want, in order to maintain profitability and competitiveness. The Internet-savvy consumers of 2025 will then form into communities of advocates for your brand, bringing in new business and lifetime commitments. About Patrick Imbardelli: An experienced business professional working in the hospitality industry, Patrick Imbardelli currently serves as the President and Chief Executive of Pan Pacific Hotels Group, headquartered in Singapore.

• Patrick Imbardelli: Pan Pacific Properties, Part 2, Patrick Imbardelli May, 2011 continued from Patrick Imbardelli: Pan Pacific Properties, Part 1 President and CEO of Pan Pacific Hotels Group Patrick Imbardelli oversees operations of the luxury hotels, located in some of the most vibrant cities around the Pacific Rim. With hotels in Australia, Canada, the United States, and throughout Asia, Pan Pacific Hotels Group provides luxury accommodations for business travelers and tourists alike. Here, Mr. Imbardelli follows his discussion of the hotels in North America and Australia with information about some of the chain’s Asian properties. 1. Malate, Manila, the Philippines (Pan Pacific Manila) Located in the cultural district of Malate, the Pan Pacific Manila provides convenient access to local sites of historical interest, as well as the vibrancy of city life. Visitors can relax or conduct business with ease. The hotel features a well-equipped business center and poolside bar and offers a sundeck sunset massage. 2. Bali, Indonesia (Pan Pacific Nirwana Bali Resort) This golf resort in Bali, Indonesia, features an 18-hole course designed by golf legend Greg Norman. The resort sits on Bali’s southwest coast, overlooking the Indian Ocean. Designed as a peaceful resort getaway, the Pan Pacific Nirwana Bali Resort sits on 103 lush hectares featuring gardens, four pools, and a spa. 3. Kuala Lumpur, Malaysia (Pan Pacific Kuala Lumpur International Airport) Designed for the business traveler, the Pan Pacific Kuala Lumpur International Airport provides a haven near the airport. The hotel offers an array of services for businesspeople, while also fostering relaxation with its many amenities. 4. Republic of Singapore Pan Pacific has three properties in the Republic of Singapore, including the Pan Pacific Orchard, located in Singapore’s shopping center; the Pan Pacific Singapore, located on Marina Bay; and the Pan Pacific Serviced Suites Singapore, an extended-stay hotel. The city itself offers both commerce and tourism destinations, including fine dining, luxurious shopping, and local culture.

• The Zicklin School of Business at Baruch College, Patrick Imbardelli June, 2011 To supplement his nearly 30 years of experience in the field of hospitality and hotel management, Patrick Imbardelli received a Master of Science in Finance with Honors from the Zicklin School of Business at Baruch College. Established in 1919, the School currently exists as one of the longest-standing business schools in the world. Also the largest accredited university-level school of business in the United States, the Zicklin School of Business offers a wide variety of educational opportunities, ranging from undergraduate study to Master’s degrees to the traditional MBA program. The Zicklin School of Business also maintains a number of specialized academic centers, which focus on specific aspects of business management. The Robert Zicklin Center for Corporate Integrity, one of the academic centers housed on the Zicklin School of Business campus, seeks to foster discussion of important issues facing American capital markets and corporations. The Center sets out to cultivate ethical decision-making skills in students, improve the visibility of Baruch College, and expose students to the knowledge and experience of corporate leaders and scholars. Topics of discussion include corporate responsibility in global business development, resolution of conflicting corporate stakeholder interests, corporate reporting transparency, and government regulation. In the Marketing Resource Lab, students at the Zicklin School of Business enjoy an opportunity to learn about the fundamentals of public relations, advertising, and marketing research. The Lab is a largely student-run organization that allows attendees to gain valuable experience by offering marketing competitions, independent study projects, and consulting classes. Throughout the years, students in the Marketing Resource Lab have experienced a large measure of success in national marketing contests such as the Collegiate ECHO Competition and the National Student Advertising Competition. The Field Center for Entrepreneurship, named after Lawrence N. Field, initially functioned as the Small Business Lab. Since its inception in 1993, the Field Center has grown into one of the most important programs at the Zicklin School of Business. The Center draws upon an extensive network of students, faculty, and alumni to equip students with the tools necessary to succeed in their entrepreneurial endeavors. To learn more about the programs offered by the Zicklin School of Business, visit the website at www.zicklin.baruch.cuny.edu.

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