Paul Geller is well known in the Florida music and club scene (under
the stage name Pauly Crush) for having worked with some of the biggest
names in the industry. Currently, Crush has several weekly and monthly
residencies across the state and frequently plays gigs throughout the
U.S. Crush got his start in 1996 when he was a member of the emo/
hardcore band, Keepsake. As a member of Keepsake, he was exposed to
the various stages of record production, and was able to try his hand
at many of them. This experimentation allowed him to have more
creative control over his own albums as well as help out with the
creative process on the albums of other indie musicians. It also
helped him learn enough about the business of grassroots marketing
that in 2005 he was able to use that knowledge and found Republic
Promotion Co., a self described “guerrilla marketing” company, which
employs many of the same techniques used in the marketing of indie
artists to market a wide variety of different clientele, from
musicians to politicians to products and services and everything in
between.
As the president and founder of Republic Promotion Co, Paul Geller
takes a hands-on approach to all aspects of the day to day operations
of the business. From the development of client portfolios to the
creation of marketing campaign strategies, Geller takes part in it all.
Currently working towards his MA in political science and public
policy at the University of Central Florida, Geller holds a BA in the
same from Florida Atlantic University. He also has a certificate in
women’s studies, even having served as the vice president of the
Orlando, FL chapter of the National Organization for Women (or NOW)
from 2005-2006. No stranger to charitable causes, Paul Geller has also
worked with the PS125 Reading Program, which pairs volunteers with
children at underprivileged schools for individual tutoring and
