|
|
President/CEO of Nicholson Kovac
Mr. Pete Kovac co-founded Nicholson Kovac, one of the nation’s leading independent advertising and marketing communications firms in Kansas City, Missouri, in 1981. A full-service agency, Nicholson Kovac provides branding, advertising, public relations, digital services, media planning and buying, among other services; and has been named “Agency of the Year” by BtoB Magazine at some level for multiple years. As Chief Executive Officer and President of Nicholson Kovac, Pete Kovac drives the firm’s commitment to innovation and works directly with clients, providing hands-on support and strategic planning.
Pete Kovac has extensive experience in the marketing communications industry on multiple levels. Starting his career as an agency copywriter, Pete Kovac spent many years working with clients on matters concerning advertising and public relations before accepting executive positions at leading Midwest and/or Kansas City firms, including Fletcher/Mayo Associates and Valentine Radford.
A graduate of the University of Kansas with a Bachelor of Science in Journalism, Pete Kovac remains active in the college’s alumni association. Recently, Pete Kovac purchased a cattle ranch in Colorado, operating more than 700 cattle. Over the next few years, Pete Kovac plans to transform the ranch into an exclusive executive retreat where professionals from around the country can gather to relax and focus their ideas.
Pete Kovac is a respected expert in the marketing and advertising industry who is frequently invited to colleges, universities, and professional organizations around the Midwest to give guest lectures. Maintaining an active place in the industry and community, Pete Kovac is involved with the Kansas City Direct Marketing Association, the National Agri-Marketing Association, and the Business Marketing Association. At present, Pete Kovac is a member of the agency management committee of the American Association of Advertising Agencies and is former Chair of the Association’s Kansas City Council.
In his spare time, Pete Kovac is an amateur historian and is particularly interested in early American and World War II history.
Pete Kovac's Publications
-
|
The BMA B2 Awards, Pete Kovac
December, 2010
by Pete Kovac
Each year, the Business Marketing Association (BMA) holds a ceremony to recognize the country’s top marketing communications firms called the B2 Awards. During the 2010 B2 Awards, which took place this past June in Chicago during the BMA National Conference, the Nicholson Kovac firm garnered significant recognition for its superior level of work. Formerly known as the Pro-Comm Awards, the B2 Awards bestows prizes for innovation in global branding strategy, customer marketing strategy, e-business strategy, new media strategy, internal and external marketing communications strategy, and new product introduction strategy. This year, Nicholson Kovac won a Group Category award for Web & Video for its “Think in Rows Anthem” video, part of a comprehensive Think in Rows marketing campaign engineered for Kinze Manufacturing. The campaign called for a several multimedia angles that would accurately convey the Kinze philosophy through applicable and accessible elements. Nicholson Kovac worked closely with Kinze to forge a thorough strategy that both the firm and the manufacturer found engaging, and their collaboration greatly benefited the entire campaign. “Think in Rows Anthem” also won Best of Category in Video Production, which qualified the video to take the Group Category prize among more than 20 other Best of Category winners. In addition to these two awards, the BMA honored Nicholson Kovac with an Award for Excellence for the Flu Detection Banner Ad Campaign that it devised for 3M Media Diagnostics. These awards are truly notable among B-to-B professionals since they represent the opinions of Nicholson Kovac’s peers as well as the business professionals at BMA.
|
-
|
U.S. Grains Council, Pete Kovac
December, 2010
by Pete Kovac
For the past three decades, I have been involved in high-profile marketing and advertising as President and CEO of Nicholson Kovac, Inc. Based in Kansas City, our company has longstanding relations with agribusiness and the National Agri-Marketing Association. Over the years we have served many clients in the agribusiness sector including the U.S. Grains Council.
Founded in 1960, the council dedicates its efforts to establishing and expanding international markets in corn, grain sorghum, barley, and associated products. In addition to its Washington, D.C., headquarters, the council maintains 10 international offices managing programs in more than 50 countries. Office locations include Tokyo, Beijing, Seoul, Cairo, Mexico City, and Panama City.
All programs the council sponsors are tailored to the individual needs of specific countries and cultures, and educational programs enable poultry and livestock producers to fine-tune their operational management and grain-feeding techniques. Council trade-servicing initiatives provide financing options for purchasing feed, as well as U.S. marketing system education. Council trade policy initiatives identify and eliminate market-access barriers that hamper U.S. feed grain exports.
The council is highly active in Washington, D.C., as an advocate of trade policies that recognize the interdependence of nations; support productive international trade negotiations that minimize trade restrictions; and continue support for development projects. Believing that agricultural biotechnology plays an important role in modern feed grain production, the council opposes foreign trade policies that discriminate against genetically modified foods. The council is highly supportive of the U.S. administration’s recent free trade agreement with South Korea, which will create significant new U.S. agricultural export opportunities.
|
-
|
The William Allen White School of Journalism and Mass Communications at the University of Kansas, Pete Kovac
January, 2011
At Nicholson Kovac, Inc., the ad agency he co-founded in 1981, Pete Kovac continues to uphold the values of the William Allen White School of Journalism and Mass Communications (earlier, the William Allen White School of Journalism and Public Information) at the University of Kansas. A 1970 J-School graduate who earned a Bachelor of Science in Journalism, Pete Kovac draws on the foundation he established at KU to lead an agency known for its passion, independence, and approach that combines evolving technology with a tradition of excellence.
These qualities mirror those of the nationally recognized William Allen White School of Journalism and Mass Communications, a leading institution in the field. Established in 1863 by Kansas Governor Thomas Carney, the University of Kansas began offering journalism classes in 1903.
Accredited continuously by the Accrediting Council on Education in Journalism and Mass Communications since 1948, the J-School currently offers undergraduate programs in News and Information, which focuses primarily on news writing and editing, or Strategic Communication, which allows students to concentrate on media sales and management as well as other marketing communications fields.
Additionally, the J-School recently began offering a minor in News and Media Innovation to provide undergraduates with a solid background in effective communication as well as the most recent developments in new media technology. With a strong, student-centered faculty and an engaged student body, the William Allen White School of Journalism and Mass Communications prides itself on an innovative curriculum that prepares graduates for successful careers in a rapidly changing field.
As a member of the Deans Club, which funds J-School initiatives such as student travel, achievement awards, and guest lectures, Pete Kovac actively supports a community of students and alumni committed to meeting the highest standards of journalistic integrity.
|
-
|
Nicholson Kovac: The National Agri-Marketing Association, Pete Kovac's Blog on Bigsight
February, 2011
The National Agri-Marketing Association (NAMA) serves as the largest professional organization for professionals in marketing and agribusiness.
Directed toward the fiber and food industry, the National Agri-Marketing Association hosts an array of professional resources and programs.
The National Agri-Marketing Association maintains ongoing activities toward supporting both students and professionals.
The National Agri-Marketing Association remains on the cutting edge of agribusiness solutions.
Offering a diversity of programs, the National Agri-Marketing Association hosts workshops designed for both veterans and novices.
The National Agri-Marketing Association presently boasts more than 3,500 national constituents.
The National Agri-Marketing Association provides ongoing networking opportunities for its members.
The National Agri-Marketing Association assists in keeping members abreast of industry news and developments.
The National Agri-Marketing Association advocates for increased professional education among its membership.
Activities of the National Agri-Marketing Association include regular meetings and annual conferences.
The National Agri-Marketing Association grants yearly prizes and awards for excellence in the industry.
The National Agri-Marketing Association releases both AgriMarketing Magazine and a periodic newsletter.
The National Agri-Marketing Association commands 24 chapters across six areas of the United States.
The National Agri-Marketing Association maintains national headquarters in Overland Park, Kansas.
A non-profit organization, the National Agri-Marketing Association sustains itself through membership dues.
For more information regarding the National Agri-Marketing Association, please visit nama.org.
|
|
