ec2
 

Progressive
Business Publications

Progressive Business Publications has been providing comprehensive informational publications to a broad range of sectors for over two decades.

Malvern, Pennsylvania

Since 1989, Progressive Business Publications has shared knowledge and insight with corporate executives worldwide through a vast array of concise, targeted newsletters and periodicals. Founded by career entrepreneur Ed Satell, Progressive Business Publications quickly became a recognized name in boardrooms across America and offered specific management information, research, and advice in one convenient venue. Beginning as a newsletter for sales executives titled The Selling Advantage, Progressive Business Publications soon added additional titles to its growing library of business offerings. Within two years, Progressive Business Publications enjoyed a readership of 40,000 and steadily continued its expansion into all specializations of business management. Throughout its existence, Progressive Business Publications has followed its mission to provide high-quality research and analysis from some of the most seasoned experts in the business world. Recognizing that executives need direct, readable material to deliver the most value in the least amount of time, Progressive Business Publications upholds a commitment to offering just that. With an expert-to-expert approach in each newsletter, Progressive Business Publications gives busy executives just the right amount of commentary and information to encourage and influence thoughtful decisions in their specific industries and occupational capacities. Progressive Business Publications sells all manner of newsletters for upper-management and C-level employees, including sales executives, CEOs, CFOs, human resources directors, and many more. Each newsletter author at Progressive Business Publications has received thorough training and gained essential experience in his or her area of expertise, and continues to develop this knowledge through external education programs. In this regard, Progressive Business Publications ensures rich depth and content accuracy in all of its newsletters, and occupies a unique niche in the business information industry. A wealth of information on the products and services of Progressive Business Publications is available through its website at pbp.com.


Progressive Business Publications's Publications

  • Interview with Ed Satell, Progressive Business Publications
    August, 2010
    Since its inception, Progressive Business Publications (PBP) has achieved great success in the education services and specialized information sector. Yet not much is known about PBP’s founder, Ed Satell, who prefers to stay out of the limelight and spend his time engaged in advocating PBP’s powerful tools. We received a rare opportunity to sit down with Ed Satell and talk about PBP’s success.

    Question 1: When did you found Progressive Business Publications, and what was your early role in the company?

    Ed Satell: PBP was founded in the late 1980s. Because the venture was so new, I actually wore several hats during the early days. I was directly involved in editorial matters, as well as everything pertaining to marketing and operations.

    Question 2: What were the early days of PBP like?

    Ed Satell: The first year of so of PBP was both exciting and difficult. It was exciting because we were looking to fill a need that wasn’t being filled by anyone else, really. But it was also difficult because, since we were innovators in our field, we didn’t really have any examples to follow. That was compounded by the fact that starting a business is always tough. You either survive, or you fail.

    Question 3: One of PBP’s major early successes was The Selling Advantage. What was the Advantage, and what made it so successful?

    Ed Satell: The Selling Advantage was a newsletter I was encouraged to write shortly after PBP was founded. More accurately, I wrote portions of it myself. After only a couple years, the newsletter really caught on: we had over 40,000 readers.

    Question 4: What did The Selling Advantage teach you and PBP about launching future newsletters?

    Ed Satell: Primarily, we quickly gained an understanding that information itself is worthless unless it can be easily accessed, understood, and applied by those who need it. We took what we learned from the first Selling Advantage and worked to make our system a well-oiled machine: find an expert in the area we wanted to talk about in a newsletter, teach that expert PBP’s editorial style and values, and finally, build the newsletter around that expert’s specialty.

    Question 5: Where does PBP stand today?

    Ed Satell: I’m proud to say that PBP is known as a leader in online education. We offer courses for principals and teachers, as well as CLEs for lawyers, certifications for businesses, and Executive Mini-MBAs. There’s more in store, so stay tuned.