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Regency
Group

The Regency Group, LLC in Denver, CO

Focusing its investments on new companies in the private and public sectors, The Regency Group strived to equip its clients with all of the tools necessary for success. The Regency Group acted as a full-time business partner, offering vital public relations, advertising, and managerial support. With the help of a top public relations firm, The Regency Group handled all incoming calls from potential investors, working to garner further funding for client companies. Furthermore, The Regency Group worked directly with a company’s employees to create a corporate brochure about the company’s products, successes, and plans for growth. After developing a client’s corporate image, The Regency Group identified specific groups of likely investors, maximizing the effect of marketing efforts through targeted campaigns. In order to promote its companies, The Regency Group team traveled throughout the country, representing its clients at trade shows and other events. The Regency Group also provided consulting services for its clients, offering advice on business plans, management strategies, and general operations.


Regency Group's Companies

Regency Group's Publications

  • The Regency Group: Developing a Web Strategy for Your Business, The Regency Group
    January, 2011

    All businesses need a web strategy. Potential investors seeking to learn more about your company turn to the Internet for research as part of their due diligence. What they find there may determine whether they will invest in your company or not. If investors find negative information, they are likely to walk away. If they do not find any information at all, they may become suspicious about the nature or viability of your business. Because of this, a solid web presence must be one of the key strategies you deploy in your attempt to gain investors. As an expert company with nearly 10 years of helping businesses find investors, The Regency Group offers the following tips for developing your company’s web strategy.

    1. Discover your company’s current Internet reputation. Enter your business name and the names of your key personnel into one or two popular search engines, such as Google, Yahoo, or Bing. What you discover there is the same information that potential investors will find when they begin their research. How does the information represent your business?

    2. If you do not have a website, then create one. Develop a well-branded, keyword-optimized website that provides targeted information about the benefits and features of your products or services. Consider adding dynamic multimedia content that keeps site users coming back, such as blogs, podcasts, and videos.

    3. Utilize social networking. Develop both company and key personnel profiles on Facebook, LinkedIn, and Twitter that provide relevant and interesting content.

    4. Mention your business on other sites. Visit targeted blogs and forums where you can post relevant comments with links to your website. You can also create profiles for your business and key personnel on multiple free websites, such as blogging sites, Google Profiles, or Naymz.

    5. Develop an opt-in list of e-mail contacts, and use it wisely. Send targeted, relevant e-mails that offer value to contacts, directing them to specifically designed landing pages on your website.

    6. Track your results. Use a simple, free tool such as Google Analytics to track traffic sources.