Steven Rosenberg's Schools

• State University of New York , Class of 1972 Bachelors in Politics

Steven Rosenberg's Publications

• Keys to Entrepreneurial Success: Focus on the Details, Rather Than the Glory By Steven Rosenberg , Steven Rosenberg's Blog on Bigsight December, 2011 With a background as an HBO executive and CEO of a venture-backed online company, I currently focus on investment issues in the digital media, cable TV, and advertising sectors. The difference between success and failure in business is often attributable to the details, the little things that often go unnoticed in daily routines. Naturally, there are some circumstances that are out of our control, but by and large there are many aspects of business performance that derive from a series of small actions that, in and of themselves, do not seem that important. As a consultant, I often encounter small- to mid-sized companies struggling to improve performance, whether to gain capital investment or to reach new levels of profitability. Failures among these start-ups are inevitably more numerous than the success stories, and there are some telltale signs I pay attention to in assessing the strengths and weaknesses of young enterprises, determining whether the fault lies in the board of directors or in the management team. Five common-sense indicators invaluable in evaluating any company include punctuality, the ability to meet commitments, avoidance of defensive attitudes, paying close attention to market trends, and focusing on the details (rather than the glory). A focus on “glory” or self-promotion has become endemic among entrepreneurs in today’s digital space. Instead of spending the long, hard hours necessary to prove their revenue model or build market traction, they tend to focus on the news stories of companies that have solidified their market presence. For every success story such as Amazon, Facebook, Groupon, or LinkedIn, there are multitudes of companies that have burnt through millions of dollars and failed, unwilling to take the hard steps of developing, implementing and sticking to serious business plans. While optimism and vision are important components of any successful venture, the most effective start-up teams tend to stay grounded in the metrics and analytical functions of establishing a successful firm. Public Domain About the Author: Steven Rosenberg is currently Principal at Contextible Strategic Advisors . He assists in repositioning companies and brands, obtaining capital, and establishing new opportunities for companies, among other services.

• Keys to Entrepreneurial Success: Focus on the Details, Rather Than the Glory, By Steven Rosenberg April, 2012 With a background as an HBO executive and CEO of a venture-backed online company, I currently focus on investment issues in the digital media, cable TV, and advertising sectors. The difference between success and failure in business is often attributable to the details, the little things that often go unnoticed in daily routines. Naturally, there are some circumstances that are out of our control, but by and large there are many aspects of business performance that derive from a series of small actions that, in and of themselves, do not seem that important. As a consultant, I often encounter small- to mid-sized companies struggling to improve performance, whether to gain capital investment or to reach new levels of profitability. Failures among these start-ups are inevitably more numerous than the success stories, and there are some telltale signs I pay attention to in assessing the strengths and weaknesses of young enterprises, determining whether the fault lies in the board of directors or in the management team. Five common-sense indicators invaluable in evaluating any company include punctuality, the ability to meet commitments, avoidance of defensive attitudes, paying close attention to market trends, and focusing on the details (rather than the glory). A focus on “glory” or self-promotion has become endemic among entrepreneurs in today’s digital space. Instead of spending the long, hard hours necessary to prove their revenue model or build market traction, they tend to focus on the news stories of companies that have solidified their market presence. For every success story such as Amazon, Facebook, Groupon, or LinkedIn, there are multitudes of companies that have burnt through millions of dollars and failed, unwilling to take the hard steps of developing, implementing and sticking to serious business plans. While optimism and vision are important components of any successful venture, the most effective start-up teams tend to stay grounded in the metrics and analytical functions of establishing a successful firm. About the Author: Steven Rosenberg is currently Principal at Contextible Strategic Advisors. He assists in repositioning companies and brands, obtaining capital, and establishing new opportunities for companies, among other services.

• Entertainment and Education, Part 2 By Steven Rosenberg April, 2012 Steven Rosenberg, former President of HBO International, now serves as President of Contextible Strategic Advisors. Below, he offers advice for transforming your phone into a book. E-readers: Special e-readers, or programs that can read an e-book, can be downloaded onto your computer or phone, enabling it to function like a Nook or Kindle. Here are a few options: http://ibisreader.com/ Apps can be purchased to allow you to read books on your phone. The iBooks app is designed specifically for an Apple computer or iPhone: http://itunes.apple.com/us/app/ibooks/id364709193?mt=8 The most common app for turning your iPhone into a book is Stanza: http://itunes.apple.com/us/app/stanza/id284956128?mt=8 Apps: Alternatively, some apps are books in their own right. These apps have all the information contained in a print book, but they come in an interactive format that takes the place of turning a page. These travel and climbing guidebook apps are prime examples: http://itunes.apple.com/us/app/san-francisco-travel-photo/id345412865?mt=8 http://wolverinepublishing.com/app

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