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San Francisco-based Tagged.com has 80 million users
Tagged, a San Francisco social media startup, has received $8.5 million in venture funding from individual investors and Menlo Park-based venture capital firm Mayfield Fund. To date, Tagged has 80 million worldwide users, making it the third most visited social publishing site on the Internet. Differing from traditional networking platforms, Tagged lets its members “tag” new people in addition to socializing with already established friends. Tagged consumers chat online with other users in like-minded groups and create customized profile pages using a wide variety of innovative designs and applications. In a 24-hour period, Tagged’s loyal fans send 10 million messages on the website, upload 700,000 photos, and make 5 million new connections. An average Tagged user spends approximately 30 minutes a day browsing profiles, tagging new acquaintances or photos, and updating content on the site. In the United States, Tagged’s clientele is 52% female. Additionally, the 25- to 44-year-old age bracket makes up 44% of Tagged’s American user group. Tagged’s breakthrough came in September 2005 with a $1.5 million investment from individual backers. In December 2005, that Series A funding nearly quintupled when Mayfield Fund invested $7 million in Tagged. Mayfield Fund has over 40 years’ experience supporting Silicon Valley companies like Tagged. In addition to investing in Tagged, Mayfield Fund has helped some of the world’s most influential technology firms, including SanDisk Corporation, SGI, and Compaq, get started. Tagged is led by creative thinkers from varied backgrounds. Tagged’s Board of Directors consists of Co-Founders Greg Tseng and Johann Schleier-Smith, Founder and CEO of LinkedIn Reid Hoffman, and Mayfield Fund Managing Directors Raj Kapoor and Allen Morgan.
Tagged .com's Publications
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Social Discovery: The Tagged Difference
May, 2011
More than just another social network, “Tagged Inc.”http://www.about-tagged.org emphasizes social discovery, empowering members to find others with similar interests and passions. Those who utilize other social networks generally interact, for the most part, with pre-existing friends. Tagged users, however, report a clear and substantial distinction between friends they met through Tagged and those they know offline.
After polling users and finding that members met three-quarters of their Tagged friends on the site, the network’s Chief Executive Officer, Greg Tseng, decided to pursue the niche market of social discovery. He implemented several changes, including a newsfeed based on interests rather than friends. Tagged also began providing users with several unique games that encourage social interaction, fostering new friendships and, occasionally, romances. After these changes, the site soon claimed more than 100 million registered users. Tagged’s games have become one of the most popular features on the site, allowing members to interact with existing friends and make new ones.
The network supports popular social games such as Mafia Wars and YoVille, in addition to unique offerings like Pets. Through Pets, members buy and sell each other, attempting to increase their value and net worth. Tagged also features Tagged Gold, the official currency that allows users to make the most of their experience. A recent survey showed that more than a third of responders had actually met love interests while playing the site’s games. For those looking for romance, Tagged also offers Meet Me, through which members create custom dating profiles and indicate which other users interest them. The site then notifies users whenever it makes a match. Since its launch in 2004, Tagged has grown into one of the most popular social networks, largely due to its innovative concentration on meeting new people rather than interacting with existing acquaintances.
Recently, “Tagged”http://www.about-tagged.us rolled out a mobile website and enhanced apps for the Android and iPhone platforms. Through these apps, members may browse profiles, send messages, and engage with the Tagged community. About 10 percent of all daily users access the site through mobile devices.
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About the New Tagged Inc. Game Studio
, Tagged Inc's Blog on Bigsight
June, 2011
A social networking site that recently reported 100 million site users, Tagged Inc. has been working to expand its physical office space to accommodate more employees and create additional opportunities for the company’s staff. Tagged Inc., which offers users the chance to meet new people based on activities and interests, is currently focusing on a new social games development division. With experienced online entertainment executive Andrew Pedersen at the head of the new in-house games studio, Tagged Inc. hopes to increase the number of games hosted on its website.
In the future, Tagged Inc. will create all new games at the Tagged Game Studio. The company’s vision for the upcoming year includes a concentration on intriguing titles that will encourage users to play games and meet new people through their individual profiles. With three original new titles in the works right now, the Tagged development team plans to hire several new, talented designers over the summer. The mission of Tagged Game Studio is to provide a fun outlet for users to connect with each other while having fun playing virtual games on Tagged.com. One of Tagged Inc.’s most successful games, Pets, produces approximately five million website interactions per day. Soon, the social networking site hopes to develop many more games that will support user-to-user communication. For more information about the Tagged Game Studio or to sign up for a Tagged Inc. account, visit the company’s official website at
www.tagged.com.
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