Trent
Bigelow

Trent Bigelow is a founding partner of Luova Group and currently serves as its Chairman. Along with the group’s other partners, he leads overall strategy and brand management. Bigelow’s role also includes leadership of the group’s environmental initiatives and considerations.

Bigelow’s passion for the environment runs deep, as demonstrated by his current role as Chief Brand Evangelist for Climate Clean, Inc., the leading greenhouse-gas-neutral embedded label for consumer-facing products. He also serves as a presenter for The Climate Project, an effort founded by former Vice-President Al Gore. Bigelow is also the Chairman of the Society for Sustainable Mobility, a non-profit organization supporting the development and production of a X-Prize competing green vehicle. In addition, he also serves on the Environmental Media Association’s Corporate Board, the green voice of the entertainment industry.

Prior to forming Luova Group, Bigelow was a co-founder and Chief Executive Officer of a targeted marketing agency-turned internet venture incubator, Reaction Concepts, LLC. Bigelow has served as an advisor in the areas of brand strategy, personal branding, internet entrepreneurship, and sustainability to global companies, influential individuals, and world-changing organizations. While still in high school, Bigelow worked for Hewlett-Packard’s New Business Creation Unit focusing on youth marketing strategy and later led the creation of the HP Student Innovation Center.

Bigelow is currently researching the potential for brand evangelism as part of an interdisciplinary study major that he created at the University of Southern California. He resides in Los Angeles, but calls Santa Barbara, Portland, and Hong Kong home.